Sales and Marketing Specialist
About The Position
The Sales and Marketing Specialist supports creative marketing, branding, digital marketing, social media, and marketing communications. The role helps develop brand recognition and create demand for FineLine products and services in target markets, while supporting the sales and business development team. The position also assists the VP Sales & Marketing with other sales support tasks as required. This is a full-time, on-site position with work hours Monday through Friday, 8:30 a.m. to 5:30 p.m., for 40 hours per week. Occasional travel is required. The work environment generally has a moderate noise level.
Requirements
- Education and experience equivalent to a college degree.
- 1–3 years of inside, business-to-business, sales support, business development, or marketing experience.
- At least 2 years of experience in a marketing-based role.
- Attention to detail and an eye for visual design and branding.
- Experience with digital and direct response marketing.
- Creative writing ability, including writing effective emails and landing pages.
- Strong project management skills.
- Strong problem-solving ability, including metrics-driven thinking.
- Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
- Proficiency in Photoshop and Adobe Illustrator.
Nice To Haves
- Previous experience in the pressure-sensitive label, paper, flexible packaging, or AutoID industry.
- Experience with Salesforce.com.
- Experience with WordPress.
- Experience with Qualtrics.
Responsibilities
- Support and participate in marketing programs and develop materials that advance marketing objectives across markets, channels, and segments.
- Compile content and manage production of marketing communications for end users, channels, and partners.
- Ensure marketing materials such as datasheets, white papers, guides, and presentations are available for sales teams and customers.
- Learn and support development of sales tools and marketing materials.
- Seek case studies and press release topics to promote FineLine products and services.
- Support new product introductions and related product or service content, materials, and communications with the sales team.
- Help make full use of media and public relations contacts and relationships across the industry.
- Work with management to deploy strategies for engaging outside vendors on marketing projects.
- Set up, monitor, review, and report on marketing activities, and assess campaign performance against business objectives.
- Manage media scheduling, creation, proofing, and distribution of marketing materials.
- Manage the design, creation, procurement, and availability of product samples.
- Support online marketing strategy, including website presence, content and design development and support, SEO, and fresh content development.
- Coordinate with regional teams to define and meet local requirements and align global online strategy and plans with regional needs.
- Work with management to define, create, manage, and execute campaigns to increase brand recognition.
- Work with sales and customer service to support data accuracy and integrity.
- Help distribute leads and develop lead follow-up programs.
- Plan, organize, and support tradeshows, partner events, webinars, trainings, sales meetings, and other events.
- Develop relationships with event organizers.
- Manage event planning and execution, including invitations, advertising, promotion, and follow-up, including timely lead collection and management in Salesforce.
- Assist the VP Sales & Marketing with other sales support tasks as required.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
