About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. The role uses fashion and product knowledge to help customers find relevant information, promote and sell products, and contribute to a positive customer experience. Advisors also support sales targets, promote the Customer Loyalty App and in-store sustainability initiatives, and represent the H&M brand positively. The position combines customer-facing sales with store operations. Responsibilities include garment care and replenishment, fitting room and checkout operations, maintaining sales-floor and stockroom cleanliness, supporting merchandise presentation, and following visual and commercial guidelines. Advisors also follow store procedures and legal and health-and-safety requirements, support opening and closing, and work collaboratively with colleagues to share knowledge, learn, and develop.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience working with customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented approach.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome and guide customers through the store and available OMNI experiences, providing direct customer service.
  • Engage in conversations with customers and guide them through fashion trends, stories, and products across the store.
  • Promote and sell products, and support commercial or operational actions to reach sales targets.
  • Promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
  • Represent the H&M brand positively during customer interactions.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers, and share relevant product and fashion information with customers.
  • Share service, fashion, and store operations knowledge with colleagues; give and receive feedback; and participate in relevant onboarding, training, and development activities.
  • Follow store procedures, routines, and applicable legal requirements.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales-floor and back-of-house areas, including stockrooms.
  • Support garment presentation and maintain attractive merchandise displays according to visual and commercial guidelines.
  • Maintain good stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI services and technology, including the Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.
  • Follow applicable health-and-safety guidelines and legal requirements.

Benefits

  • Health insurance.
  • Wellness and family support programs.
  • Company-match retirement plan.
  • Paid leave programs and paid time off, including a community day to serve the local community.
  • Employee discounts across H&M Group brands, in stores and online.
  • Participation in the H&M Incentive Program (HIP).
  • Access to Colleague Resource Groups for community and networking opportunities.
  • Global career growth and development opportunities.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service