Sales Advisor

BERGSTROM AUTO•Appleton, WI

2d•$90,000 - $100,000•Onsite

About The Position

Bergstrom Mazda of Appleton is seeking a guest-focused, enthusiastic, and knowledgeable Sales Advisor to guide guests through the car-buying process, from initial contact through final delivery. The role follows a transparent, negotiation-free sales approach and provides guests with a single point of contact. The Sales Advisor offers expert advice, understands guest needs, presents suitable vehicle solutions, and helps ensure a seamless, enjoyable purchasing experience. The schedule is Monday through Saturday with a five-day work week. Monday through Thursday shifts are scheduled between 8:00 AM and 7:00 PM, including two early shifts (8:00 AM–5:00 PM) and two late shifts (10:00 AM–7:00 PM). Friday hours are 8:00 AM–6:00 PM, and Saturday hours are 8:00 AM–5:00 PM. Employees are scheduled to work three Saturdays per month, with a weekday off during those weeks. Compensation includes a monthly base salary and a monthly bonus based on sales performance, rather than a percentage of the sale price. The posting states earning potential exceeding $100,000 per year and average yearly income of $90,000 or more; the salary range is undisclosed. Bergstrom Automotive describes itself as Wisconsin’s largest automotive group, established in 1982 and employing over 2,300 team members across 40 dealerships representing 36 brands. The company highlights its commitment to team member support, career development, community involvement, and guest experience.

Requirements

Valid driver’s license and clean driving record.
High school diploma or equivalent.
Excellent communication and interpersonal skills, with a focus on relationship-building and guest satisfaction.
Strong organizational and time-management skills.
Ability to work in a fast-paced, team-oriented environment.
Goal-driven, self-motivated, and strongly motivated to succeed.
Basic computer proficiency, including CRM systems and Microsoft Office or Google Suite.

Nice To Haves

College degree in business or a related field.
Previous experience in automotive sales, retail sales, or customer service; experience is preferred but not required.

Responsibilities

Serve as the primary point of contact for guests and build relationships throughout the sales process.
Maintain knowledge of vehicle inventory and brands, including features, pricing, and specifications.
Listen to guests’ needs and preferences and recommend tailored vehicle solutions with clear, honest information.
Present pricing and financing options upfront and explain the negotiation-free pricing model.
Manage the sales process, including vehicle selection, test drives, trade-ins, financing, and paperwork.
Follow up after the sale, address questions or concerns, and foster long-term guest relationships.
Collaborate with service and parts departments to support a smooth handoff and overall guest experience.

Benefits

Medical, dental, vision, short- and long-term disability, and life insurance for full-time team members.
Two weeks of paid time off starting on the first day for full-time team members.
Discounts on vehicles, service, and parts.
401(k) plan with company match for full-time team members.
Paid holidays for full-time team members.
Wellness program.
Free team member clinic access.
Free health coach.
Employee assistance program.
Employee referral program.
Ongoing training and opportunities for growth and advancement.