Sales Account Executive
About The Position
The Sales Account Executive focuses on new local direct business and generates advertising revenue by calling on established clients, cold-calling new prospects, building agency relationships, and communicating the value of digital and television advertising. The role develops and maintains client accounts, prepares and delivers sales presentations, and works with clients and station personnel to create advertising schedules and advertisements. It also develops and executes digital-forward go-to-market advertising strategies and tactics intended to meet or exceed campaign goals, and explains the benefits of advertising platforms including broadcast television, digital, OTT/CTV, search, social, and emerging advertising technology and platforms.
Requirements
- Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- At least one year of experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
Responsibilities
- Implement strategies to consistently grow revenue and exceed revenue goals.
- Establish credible relationships with the local business community.
- Make sales calls to existing and prospective clients, including cold calls to new prospects.
- Maintain assigned accounts and develop new accounts.
- Prepare and deliver sales presentations to clients.
- Explain how specific types of advertising can effectively promote clients’ products or services.
- Provide clients with information regarding advertising placement rates across all media.
- Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
- Work with clients and station personnel to develop advertisements.
- Develop and execute digital-forward go-to-market advertising strategies and tactics with clients to meet or exceed campaign goals.
- Articulate the benefits of broadcast television, digital, OTT/CTV, search, social, and emerging advertising technology platforms.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
