Sales Account Executive

Lamar Advertising Company•Raleigh, NC
•$45,000 - $65,000•Hybrid

About The Position

Our Lamar office in Raleigh, North Carolina, is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Raleigh, NC, and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small! Our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Requirements

  • Ability to cold call businesses both over the phone and in person
  • Ability to make oral presentations to provide information or explain policies and procedures
  • Skill in speaking with persons of various social, cultural, economic, and educational backgrounds
  • Working knowledge of personal computers, including Microsoft Office Suite on Surface Pros
  • Ability to adapt to new technology
  • Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints
  • Skill in writing grammatically correct routine business correspondence
  • Ability to perform effectively under fluctuating workloads
  • Skill in selling or promoting outdoor advertisements
  • Skill in establishing rapport and gaining the trust of others
  • Ability to establish and maintain cooperative working relationships
  • Ability to meet a sales quota
  • Working knowledge of general sales techniques
  • Ability to be intrinsically motivated to succeed and withstand rejection
  • Skill in working independently and following through on assignments with minimal direction
  • High School Diploma or Equivalent
  • Current and Valid Driver’s License

Nice To Haves

  • College Degree preferred
  • Previous Outdoor Advertising Experience preferred
  • CRM experience preferred

Responsibilities

  • Meet and exceed sales targets and monitor personal sales data and reports
  • Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
  • Exhibit working knowledge of local and national competition
  • Cluster accounts to work them efficiently
  • Identify potential growth areas and open new accounts
  • Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
  • Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
  • Develop new product knowledge and selling skills
  • Actively participate in sales meetings, regional meetings, seminars, and trade shows
  • Perform administrative duties, such as: Maintaining daily, weekly, and monthly sales plans a month in advance, Follow up on all client production orders and problem-solve any issues that may arise, Maintaining organized and up-to-date records of clients and sales activity

Benefits

  • A Monday-Friday schedule with paid holidays
  • Monthly auto and cell allowances for work-related expenses
  • Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
  • Multiple medical plan options
  • Hospital, Critical Illness, and Accident coverage
  • Short and long-term disability with paid parental leave
  • Dental and vision insurance
  • 120 hours of paid time off (PTO) that increases with tenure
  • 12 paid company holidays, including Presidents Day and Juneteenth
  • Employee Stock Purchase Plan
  • 401(k) plan with company match
  • Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
  • A people-first culture that invests in connection, community involvement, and transparency around employee feedback
  • Ongoing professional development and internal leadership programs to maximize your career potential
  • Advancement opportunities, as our goal is to promote all Sales Managers from within!
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