Revenue Marketing Manager

Brightplan

2d•$125,000 - $145,000•Remote

About The Position

BrightPlan is seeking a Revenue Marketing Manager to develop and execute integrated demand generation and go-to-market programs aimed at creating pipeline and driving revenue growth through direct and partner sales channels. This is a hands-on, individual contributor role reporting to the CMO. The manager will collaborate with Sales, Partnerships, and Revenue Operations to translate business objectives into measurable marketing programs. Key responsibilities include building and executing multi-channel campaigns, supporting strategic partner initiatives, creating campaign content and assets, and analyzing performance data. The role also involves leveraging AI tools to enhance marketing efficiency and effectiveness. The ideal candidate is curious about emerging technologies and eager to use AI thoughtfully to improve speed, expand capabilities, and boost program effectiveness.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
5+ years of B2B marketing experience in SaaS, fintech, HR tech, employee benefits, or a related industry.
Experience supporting both direct enterprise sales teams and channel or partner sales organizations.
Ability to balance strategic planning with hands-on execution in a lean, fast-paced marketing organization.
Demonstrated success developing and measuring demand generation strategies tied to pipeline and revenue goals.
Hands-on experience executing integrated campaigns across multiple marketing channels.
Experience with account-based marketing (ABM) and enterprise sales motions.
Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
Experience managing B2B events from pre-show planning through execution and post-event follow-up, with an emphasis on measurable results.
Strong analytical, project management, and cross-functional collaboration skills.
Excellent communication and stakeholder management abilities.

Nice To Haves

Experience collaborating with brokers, consultants, or strategic distribution partners.
Experience in financial wellness, employee benefits, fintech, or wealth management.
Experience working within a venture-backed or high-growth startup environment.
Familiarity with B2B2C go-to-market strategies.

Responsibilities

Partner with direct sales and channel leadership to develop quarterly and annual demand generation plans that support pipeline growth, bookings targets, and long-term market growth.
Build collaborative go-to-market plans that support enterprise sales motions, strategic partner channels, and account expansion.
Translate company revenue objectives into measurable marketing programs and pipeline contribution goals.
Identify growth opportunities across target segments, buyer personas, partner channels, and vertical markets.
Own the execution of integrated marketing campaigns across digital, email, webinars, events, paid media, content syndication, nurture programs, and account-based marketing initiatives.
Independently launch, manage, and optimize campaigns, including timelines, deliverables, budgets, and performance tracking, while collaborating with internal teams and external resources.
Drive cross-functional execution through proactive collaboration, disciplined project management, and clear communication.
Develop campaign content and supporting assets, including messaging, presentations, case studies, and other sales-facing materials, using market knowledge, marketing expertise, and AI-enabled tools.
Develop scalable partner marketing programs that increase engagement, co-selling opportunities, and partner-sourced pipeline.
Collaborate with brokers, consultants, strategic alliances, and ecosystem partners on joint go-to-market initiatives.
Create partner enablement materials, co-branded assets, and campaign toolkits that support partner success.
Track campaign performance, marketing-sourced pipeline, partner engagement, ROI, and contribution to bookings goals.
Analyze campaign and funnel performance to identify opportunities and improve marketing effectiveness.
Partner with Revenue Operations, Sales, and Marketing leadership to improve lead management, campaign attribution, funnel performance, and reporting visibility.
Gather insights from customers, prospects, Sales, and partners to refine messaging, campaign effectiveness, and go-to-market strategy.
Leverage AI tools to improve campaign development, content creation, audience segmentation, workflow automation, reporting, and overall marketing efficiency.
Identify opportunities to automate manual processes, expand internal capabilities, and use AI to improve efficiency and reduce reliance on external resources where appropriate.
Explore emerging AI-enabled marketing tools and identify opportunities to enhance team productivity while maintaining brand quality and compliance.