Retention Marketing Manager

Dorman Products•Madison, IN

1d•Hybrid

About The Position

This is a high-impact opportunity to build SuperATV’s retention engine across email, SMS, Pushly/web push, loyalty, segmentation, personalization, and lifecycle automation. The Retention (or Lifecycle) Marketing Manager will use customer data, platform insights, and testing to turn first-time buyers into repeat, loyal customers while partnering closely with eCommerce, Web Operations, merchandising, creative, analytics, and technology teams. The ideal candidate is hands-on, data-driven, current on retention tactics, and confident using tools such as Klaviyo, Pushly, GA4, NetSuite, CDP, and customer data platforms to make smarter marketing decisions.

Requirements

Bachelor’s degree in marketing, business, communications, analytics, or related field; equivalent experience considered.
4+ years in retention, lifecycle, CRM, email/SMS, web push, loyalty, or eCommerce marketing.
Proven record improving retention, repeat purchase, engagement, revenue, CLV, loyalty engagement, or similar customer growth metrics.
Hands-on experience with email/SMS automation tools; experience with Klaviyo, Pushly, or similar platforms preferred.
Experience using Klaviyo, GA4, NetSuite, CDP, CRM, personalization, loyalty, or customer data tools to inform marketing decisions.
Strong understanding of segmentation, lifecycle journeys, eCommerce funnels, deliverability, campaign measurement, testing, QA, and performance communication.

Nice To Haves

DTC eCommerce, automotive, powersports, or aftermarket parts experience.
Experience supporting CDP implementation, loyalty programs, personalization, or advanced segmentation.
Basic HTML/CSS knowledge for email troubleshooting and template QA.

Responsibilities

Own retention strategy across email, SMS, Pushly/web push, lifecycle automation, personalization, CDP/customer data activation, and loyalty journeys.
Build and optimize welcome, abandon, post-purchase, win-back, reactivation, cross-sell, loyalty, and customer education programs.
Develop/refine segments and new owned-channel cohorts using purchase history, CLV, loyalty status, vehicle ownership, product interest, lifecycle stage, engagement, and customer value.
Identify lookalike-style customer groups and next-best audiences from first-party data for outreach through email, SMS, Pushly/web push, loyalty, and personalization.
Manage campaign planning, QA, deployment, reporting, list health, deliverability, contact frequency, and compliance.
Own a test-and-learn roadmap across creative, offers, cadence, segmentation, loyalty, Pushly prompts, triggers, journey logic, and personalization.
Use GA4, NetSuite, Klaviyo, Pushly, CDP, campaign, journey, cohort, and channel data to identify growth opportunities, emerging cohorts, and next actions.
Track revenue, conversion, CTR, opt-in rate, repeat purchase, purchase frequency, CLV, unsubscribe rate, deliverability, loyalty engagement, incremental lift, and web push engagement.
Participate in weekly business reviews with performance vs. targets, key learnings, risks, opportunities, and recommended next actions.
Partner with Web Operations, analytics, technology, merchandising, creative, performance marketing, customer service, and product teams to connect retention and loyalty campaigns to business priorities and clean onsite execution.
Bring current knowledge of lifecycle marketing, loyalty, web push, personalization, deliverability, CDP use cases, owned-channel audience development, retention testing, and eCommerce customer engagement.
Translate performance insights into clear recommendations, action plans, and cross-functional follow-through.