Chef d’équipe en vente au détail / Retail Team Lead

Brand MomentumMontreal, QC
Hybrid

About The Position

We are looking for a results-driven Retail Team Lead / Area Supervisor to oversee field execution within an assigned region, leading and developing a team of Sales Experts (SEs). This role is responsible for driving sales performance, managing day-to-day field operations, and overseeing escalations within the region, while ensuring alignment with company standards and objectives. As the primary owner of field execution in your territory, you will act as the key point of contact for your team and regional operations, partnering closely with the Field Manager to deliver consistent results.

Requirements

  • 3–4+ years of retail sales, field leadership, or territory management experience
  • Proven ability to lead, coach, and manage the performance of field-based teams
  • Strong sales acumen with a focus on driving results and execution
  • Experience managing regional operations, scheduling, and field logistics
  • Excellent communication, organization, and problem-solving skills
  • Ability to operate independently and take ownership of a territory
  • Proficiency in Microsoft Office
  • Access to a reliable vehicle (required)
  • Willingness to travel within the assigned region
  • Criminal background check required

Responsibilities

  • Lead, coach, and develop a team of Sales Experts within your assigned region
  • Set clear goals, conduct regular check-ins, and manage performance through ongoing feedback and reviews
  • Drive accountability and performance across the team, addressing gaps and implementing corrective action plans
  • Support team engagement through recognition, incentives, and team-building initiatives
  • Own the delivery of retail sales performance within your region, ensuring KPIs and targets are consistently met
  • Monitor individual and team performance, identifying trends and performance gaps
  • Motivate and guide the team to meet and exceed sales objectives
  • Support onboarding of new hires, including product knowledge and field protocols
  • Deliver ongoing in-field coaching, shadowing, and skill development (e.g., objection handling, closing techniques)
  • Reinforce consistent messaging, best practices, and alignment with company priorities
  • Oversee and manage day-to-day field operations within your region, including scheduling, route planning, and coverage
  • Ensure adherence to call plans, visit schedules, and company policies (attendance, compliance, uniform standards)
  • Manage and resolve field-level operational issues, including retailer concerns, access challenges, and team-related issues
  • Ensure accurate and timely submission of reports, time tracking, and required documentation
  • Act as the primary escalation point for field-related issues within your region
  • Resolve day-to-day retailer and operational concerns, escalating more complex issues to the Field Manager as needed
  • Build and maintain strong relationships with retail partners and stakeholders within your territory
  • Represent company standards and brand expectations consistently in-market
  • Serve as the main point of contact between Sales Experts and the Field Manager for your region
  • Share insights, performance updates, and field feedback to support broader business decisions
  • Ensure clear, consistent communication across your team and leadership

Benefits

  • Ongoing coaching, development, and career progression opportunities
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