Retail Sales Representative (RSR), Los Angeles

Danone•Los Angeles, CA

12h•Hybrid

About The Position

The Retail Sales Representative (RSR) is responsible for developing relationships with Key Decision Makers (KDMs) within a geographic territory encompassing approximately 30-40 Multicultural stores to increase sales of Danone. RSRs are expected to make sales calls to the stores within their territories each workday for the purpose of making sales and meeting or exceeding other sales-related Key Performance Indicators (KPIs). This role involves executing and closing sales calls, managing sales programs, identifying opportunities to increase sales and productivity, maintaining product inventory, and ensuring merchandising standards are met. The RSR will also be responsible for placing Point of Sale (POS) materials, building product displays, executing market sales blitzes, and meeting or exceeding sales-related KPI targets. This includes maintaining distribution of authorized products, pre-selling inventory for promotional events, ensuring customer compliance with promotions, and securing advantageous shelf positioning and increased shelf space. Building rapport with store KDMs, acting as the store's dairy expert, and representing the customer's point of view internally are also key aspects of the role. The RSR will input retail activity into a scorecard tablet and manage the KPI scorecard for their respective area.

Requirements

4 Year College Degree
1-2 years sales experience preferred
1-2 years Consumer Packed Goods experience preferred
Proficient in Microsoft office (Excel, PowerPoint)
Embraces change and flexibility
Well Organized
Highly Result Driven
Excellent communication skills
Strong interpersonal skills
Willingness to drive
Work in Field 5 days per week (early hours start 6-7 am dependent on stores/KDM availability)
Self-Starter
Physical labor occasionally required, including lifting up to 50lbs
Strong sales skill set and ability to influence store/ownership personnel through fact-based data selling
Self-motivated and ability to work independently within a large territory and multitask across many store accounts
Results Oriented
Proactive
Support and fosters team spirit work
Passion for excellence
Resilience, determination, and flexibility.
Excellent driving record

Responsibilities

Execute and close sales calls for assigned store accounts in respective areas to achieve target sales goals.
Manage the timely execution of all sales programs and initiatives to ensure maximum sales and profitability for Danone and the retailer.
Identify and capitalize on opportunities to increase sales, space and productivity in an account while maintaining satisfactory customer service.
Maintain appropriate product inventory levels, and ensure accounts meet company merchandising standards.
Transport, replace and maintain point of sale advertising as appropriate for accounts.
Place Point of Sale (POS) materials and leverage to drive incremental sales/share of shelf.
Secure, build and maintain quality product displays within store accounts.
Execute market sales blitzes.
Meet or Exceed Sales-Related KPI Targets Related To: Increasing Sales of Authorized Products: Maintain distribution of all authorized products within assigned territory and increase sales of those products to assigned store accounts.
Pre-Selling Inventory For Everyday and Promotional Events: Leverage relationships with KDMs in order to secure pre-sales of inventory for scheduled promotional programs and events.
Ensure customer compliance with promotional programs.
Selling Additional Share of Shelf/Holding Power: Leverage relationships with KDMs to achieve more advantageous shelf positioning and increased shelf space.
Build and maintain rapport with store KDMs (e.g., the Dairy Manager, General Manager and Assistant Managers) to meet and exceed sales expectations and sales-related KPIs.
Be the Dairy Manager’s ‘first call’.
Be the store’s dairy expert.
Represent the store-level customer point of view internally with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Input retail activity into scorecard tablet and managing KPI scorecard for respective area.