Regional Manager of College | Legends Global Merchandise

ASM Global

2d•$85,000 - $100,000•Remote

About The Position

The Retail Regional Manager leads the performance and operations of multiple collegiate athletics retail locations, including campus bookstores, athletic venue stores, stadium and arena retail locations, and e-commerce fulfillment support operations. The role drives revenue growth, enhances the fan experience, develops retail talent, and ensures best-in-class merchandising and operational standards. The position serves as a strategic partner to university athletics departments, campus administration, licensing partners, and corporate leadership to maximize merchandise sales, strengthen brand engagement, and support athletic and campus initiatives. It is a remote opportunity with required travel to multiple retail locations in the U.S., including frequent travel and weekends and evenings during athletic seasons and major events.

Requirements

Bachelor's degree in Business, Retail Management, Marketing, Sports Management, or a related field.
At least 5 years of multi-unit retail leadership experience.
Proven success driving sales growth, profitability, and operational excellence across multiple locations.
Experience leading teams in a fast-paced retail environment.
Strong financial acumen and analytical capabilities.
Excellent leadership, communication, and stakeholder management skills.
Ability to travel frequently, including weekends and evenings during athletic seasons and major events.

Nice To Haves

Experience managing collegiate retail, campus bookstores, licensed merchandise programs, athletic venue stores, or professional sports retail operations.
Understanding of collegiate athletics, fan engagement, and university business environments.
Experience working with licensing partners and licensed merchandise programs.
Experience supporting stadium, arena, or event-based retail operations.

Responsibilities

Lead financial performance across multiple collegiate athletics retail locations within an assigned territory.
Develop and execute sales strategies around athletic seasons, championship events, special promotions, and campus initiatives.
Analyze sales trends, customer traffic, inventory performance, and business metrics to identify growth opportunities.
Deliver revenue, margin, and expense targets while maintaining operational excellence.
Create strategic business plans that support long-term growth and university partner objectives.
Build relationships with athletics departments, campus administrators, licensing offices, and other university stakeholders.
Collaborate with university partners on merchandise strategies aligned with institutional branding and fan engagement goals.
Participate in business reviews, planning sessions, and performance discussions with campus leadership.
Represent retail initiatives and strategic projects at the field level.
Oversee event retail operations, including staffing, inventory planning, merchandising, and operational readiness for games, tournaments, bowl games, championships, and special events.
Evaluate event performance and implement strategies to maximize sales and improve the fan experience.
Partner with athletics and venue personnel to support changing operational needs throughout the season.
Recruit, develop, and retain Store Managers and retail leadership teams.
Conduct store visits, business reviews, and coaching sessions; establish accountability, collaboration, customer service, and continuous improvement.
Create succession plans and leadership development opportunities across the region.
Lead performance management processes and ensure consistent execution of company standards.
Ensure locations comply with company policies, university requirements, and NCAA licensing standards.
Monitor inventory management, loss prevention, cash controls, safety compliance, and operational procedures.
Support store refreshes, renovations, expansions, and new location openings.
Drive operational consistency while adapting to campus and athletic venue needs, and identify efficiencies that improve service and profitability.
Partner with merchandising teams to deliver compelling assortments of licensed apparel, headwear, gifts, collectibles, and athletic merchandise.
Ensure stores communicate university brands through visual merchandising and promotional execution.
Use student, alumni, and fan purchasing trends to optimize assortments and sales opportunities.
Maintain high standards for store presentation, product availability, and customer service, and champion an engaging fan experience.