Retail Media Senior Associate

PMG•Boston, MA

About The Position

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. At PMG, you’ll be part of a team that turns curiosity into real momentum for the brands we support. You’ll collaborate with media leads, analytics partners, and creative teammates to bring full-funnel retail media programs to life across major marketplaces. We’re hands-on, data-minded, and quick to share what we learn—so you’ll always have people in your corner. You’ll jump into client conversations, build smart plans with your pod, and track performance in a way that keeps everyone informed and excited about what’s next. Beyond day-to-day execution, you’ll help refine how we work, contribute ideas to team planning, and grow your craft with support from leaders who want to see you thrive. If you’re energized by learning fast, collaborating across disciplines, and making a clear impact, you’ll feel right at home at PMG. As a Senior Associate in Retail Media, if you’re excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

Requirements

3+ years of experience in Retail Media, with a bachelor’s degree or equivalent work experience.
Experience executing and optimizing retail media campaigns across SP, SB, and SD (Amazon Ads); comfort extending to other platforms as needed.
Cross-platform knowledge spanning Amazon, Instacart, and Walmart Connect (intermediate or stronger).
Fluency working in Velocity dashboards (or similar marketplace intelligence tools) and eagerness to deepen platform expertise.
SQL basics for exploratory analysis (beginner) and strong Excel skills for forecasting, scenario modeling, and QA (experienced).
Client-facing communication skills—clear presenters who can translate data into decisions and foster trust.
A collaborative approach—comfortable working across Retail Operations and Creative to keep programs launch-ready and continuously optimized.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by Example and nurturing strong relationships that empower others to excel.

Responsibilities

Own end-to-end campaign execution across Sponsored Products, Sponsored Brands, Sponsored Display, and other retail media platforms, ensuring campaigns are set up for impact from day one.
Analyze performance data to uncover insights and provide strategic recommendations aligned to client goals, category dynamics, and growth targets.
Act as a client-facing voice on weekly calls, presenting optimizations, pacing updates, test results, and clear next steps.
Serve as a Velocity power user—building views, pulling insights, and leveraging internal tools to enhance efficiency, performance visibility, and storytelling.
Partner cross-functionally with Retail Operations and Creative teams to ensure campaign readiness across feed health, assets, and measurement.
Monitor platform and policy updates across Amazon Ads, Walmart Connect, and Instacart; advise clients on pilots and new opportunities to stay ahead of the curve.
Build and maintain forecasting and pacing frameworks; pressure-test scenarios and budget allocations to maximize return.
Develop clear reporting deliverables and dashboards that translate complex data into simple, actionable narratives.
Contribute to a culture of learning—documenting wins, sharing learnings, and proposing tests that drive continuous improvement.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.