Senior Associate, Commerce & Retail Media
About The Position
The Commerce & Retail Media team at dentsu leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Electronics, etc.) and Commerce clients. The Senior Associate will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Criteo, Instacart, Walmart and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.
Requirements
- At least 2 years digital performance marketing experience in ecommerce / retail search, paid search, PPC, paid social, programmatic, or related field or 3+ years managing large-scale, complex ecommerce campaigns.
- Experience managing budgets, meeting KPIs and informing KPI goals
- Strong excel skills and analytical mindset, with the ability to identify trends and insights through data analysis
- Strong personal organizational, communication and prioritization skills with a strong attention to detail.
- Enthusiasm for performance marketing, new platforms and the exciting world of eCommerce and emerging platforms
- Well-honed communication skills and working with agility in the rapidly evolving world of Commerce & Retail Media
- High levels of integrity, autonomy and self-motivation
Nice To Haves
- SaaS platform (i.e. PacVue, Skai, etc.) and bid management platform experience strongly preferred
Responsibilities
- Manage ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
- Plan and execute retail media campaigns, including account setup, campaign builds, daily optimization, bid strategy development and managed and budget pacing.
- Interpret performance reports to provide actionable insights and analysis
- Ensure campaigns are run to agreed upon best practice guidelines
- Assist and attend weekly calls and meetings
- Collaborate across our client team and channels
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
