Retail Media Planning & Insights Manager

Kingfisher

8h•Hybrid

About The Position

B&Q is hiring a Retail Media Planning & Insights Manager for its Southampton Store Support Office. The role leads annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers. It turns advertiser objectives and audience insights into effective media plans and recommends suitable channels and media mixes. The manager supports strategic planning that grows accounts and encourages longer-term advertiser investment, and works with Advertising and Customer Marketing on integrated campaigns aligned with supplier, customer and Retail Media priorities. The role develops planning frameworks, tools and standards for consistent, scalable team practices. It uses customer, CRM and analytics insights to identify audiences, targeting opportunities and new media propositions, and supports the development and commercialisation of audience extension and new audience products. It also advances personalisation and customer-led targeting in campaign planning. The manager leads, coaches and develops Retail Media Planning Executives, setting objectives, priorities and performance expectations while building strategic and consultative planning capability across the team and wider Retail Media function. They oversee post-sale campaign briefs and handovers to activation, Ad Operations and Measurement teams, ensuring campaign requirements are clear and resolving gaps or delays while keeping Partnerships informed. The position also oversees financial reconciliation, campaign analysis and performance insights, tracks planning KPIs and service levels, and uses campaign outcomes, benchmarks and case studies to improve future planning and performance. This is a permanent role with hybrid working. The stated salary is £50,000–£60,000, with pension, PMI, ShareSave and 6.6 weeks' holiday. B&Q also describes flexible and hybrid working, career development, colleague discounts, health and wellbeing support, family-friendly policies and an inclusive workplace. Applicants must have the right to work in the UK; visa sponsorship is not offered.

Requirements

Experience in media planning and retail media, including building integrated, multi-channel media plans.
Strong understanding of audience planning, targeting and measurement principles.
Strong commercial acumen and ability to translate business objectives into effective marketing solutions.
Excellent stakeholder management and communication skills.
Experience leading projects, processes or teams in a fast-paced commercial environment.
Strong analytical and problem-solving capability, using data and insights to influence decision-making.

Nice To Haves

Experience within a retailer, media owner or agency environment.
Experience working with first-party customer data and audience segmentation.
Knowledge of audience extension, offsite activation, personalisation and customer data platforms.
Familiarity with attribution, incrementality and campaign effectiveness methodologies.
Experience developing planning frameworks and operating models.

Responsibilities

Lead annual, seasonal and campaign media planning across onsite, offsite and in-store channels for strategic advertisers.
Translate advertiser objectives and audience insights into media plans, recommending appropriate channels and media mixes.
Support Partnerships with strategic planning to drive account growth and longer-term advertiser investment.
Work with Advertising and Customer Marketing to develop integrated campaigns aligned with supplier, customer and Retail Media priorities.
Develop planning frameworks, tools and standards to create a consistent, scalable approach across the team.
Use customer, CRM and analytics insights to identify audiences, targeting opportunities and new media propositions.
Support the development and commercialisation of audience extension and new audience products.
Drive greater use of personalisation and customer-led targeting in campaign planning.
Lead, coach and develop Retail Media Planning Executives, setting clear objectives, priorities and performance expectations.
Build strategic and consultative planning capability across the team and wider Retail Media function.
Oversee post-sale campaign briefs, ensuring objectives, audiences, channels, budgets, timings, assets and measurement requirements are clear.
Ensure effective handover to activation, Ad Operations and Measurement teams, resolving gaps or delays and keeping Partnerships informed.
Oversee financial reconciliation and compile campaign analysis and performance insights.
Track planning KPIs, service levels, briefing quality and turnaround times to improve ways of working.
Review campaign outcomes and apply learnings to future media plans.
Build benchmarks, case studies and planning insights to continually improve campaign performance.