Retail Media Planning Executive

Kingfisher

15h•Hybrid

About The Position

The Retail Media Planning Executive supports the development and delivery of retail media campaigns, ensuring advertiser objectives, budgets, timings and channel requirements are understood and translated into clear activation briefs. The role manages campaign handovers and delivery from post-sale through completion, coordinating with advertisers, agencies, internal delivery teams and the Creative Studio. It also supports campaign reporting, financial reconciliation, governance and continuous improvement while keeping commercial discussions such as pricing, renewals and upsell opportunities with Partnership Managers. The position is based at B&Q’s Southampton Store Support Office and offers hybrid working. The role calls for ownership of defined workstreams, effective stakeholder coordination and appropriate escalation of risks or decisions. The postholder is expected to demonstrate B&Q behaviours by taking ownership, working collaboratively and seeking to make a difference.

Requirements

Experience within Retail Media, digital advertising or eCommerce.
Understanding of media planning principles, campaign briefing requirements and translating advertiser objectives into actionable delivery briefs.
Experience in campaign management, account management, media operations or client servicing.
Strong organisational and project coordination skills.
Excellent communication and stakeholder management abilities.
Ability to manage multiple campaigns and priorities simultaneously.
Strong attention to detail and process management skills.
Customer-focused approach and a passion for delivering excellent service.
Strong problem-solving skills and a proactive mindset.
Ability to operate with WL2-level ownership, managing defined workstreams, coordinating stakeholders and escalating risks or decisions appropriately.

Nice To Haves

Experience working with agencies, advertisers or media partners.
Understanding of digital advertising and campaign delivery processes.
Experience using campaign management, project management or advertising platforms.

Responsibilities

Support the development of Retail Media plans, ensuring advertiser objectives, budgets, timings and channel requirements are understood.
Manage campaign handovers from Partnership Managers, checking briefs, budgets, assets, timings and approvals.
Turn agreed media plans into activation briefs, timelines and deliverables for delivery teams.
Brief the Creative Studio and coordinate campaign requirements, assets, specifications, deadlines and approvals.
Manage campaigns from post-sale through completion, monitoring progress and proactively resolving risks, issues and changes.
Act as the day-to-day contact for advertisers and agencies during campaign delivery, providing clear and proactive communication.
Work closely with Partnership Managers while leaving commercial discussions, including pricing, renewals and upsell opportunities, to them.
Coordinate with Activation, Ad Operations, Measurement, Media, Category, Trading, Commercial and Marketing teams to support smooth campaign delivery.
Maintain accurate campaign documentation, bookings, approvals and tracking to support effective governance.
Coordinate campaign reporting, bringing together performance results, advertiser feedback, learnings and recommendations.
Capture campaign insights, risks and actions to improve future planning and advertiser experience.
Complete financial reconciliation and ensure campaign spend, bookings and invoicing are accurate.
Identify opportunities to improve campaign processes, tools and ways of working.
Support adoption of best practices that improve campaign delivery, operational efficiency and advertiser experience.
Demonstrate B&Q behaviours by taking ownership and working collaboratively.