Retail Media Manager

The Bluebird Group•Minneapolis, MN

About The Position

About Bluebird We’re The Bluebird Group - we’re an omnichannel commerce partner that helps brands grow across every retail and digital channel. We sit at the intersection of retail, eCommerce, media, and data. We help brands show up wherever their customers are (Target, Amazon, Walmart, Costco, social commerce like TikTok, and beyond) and drive real sales growth. We’re not just strategists - we’re a hands-on team of experienced retail operators who execute across everything from retail media and creative to data, insights, and full go-to-market strategy. The result: we simplify what’s become a really complex retail landscape and help brands scale faster and smarter. Job Summary We are looking for a Retail Media Manager who is equal parts strategist, operator, and storyteller. In this role, you will lead advertising strategy across a portfolio of client accounts, build performance-driven campaigns across the retail media ecosystem (onsite and offsite), and translate data into clear, compelling narratives for brand leaders. This role carries a Target-focused book of business, so experience with Target (Roundel) and Criteo is highly valued. That said, we hire for retail media fluency over any single platform. The right person can move across networks and bring a point of view to every one of them. You will own outcomes, lead conversations, and proactively identify opportunities before they are obvious. If you bring a point of view, thrive in fast-moving environments, and want to shape how brands grow through retail media, this role is for you.

Requirements

3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
Proven track record managing multiple accounts and delivering measurable results
Strong understanding of retail media campaign strategy: keyword and product targeting, bidding, audience strategy, and campaign architecture
Comfortable working with performance data, attribution models, and platform reporting tools
Strong client communication skills, including leading presentations with senior stakeholders
Experience mentoring or coaching junior team members
High proficiency in Excel and PowerPoint for analysis and storytelling
Strategic mindset, able to connect campaign decisions to broader business outcomes
Adaptable and comfortable learning new tools and platforms quickly

Nice To Haves

Hands-on experience with Target (Roundel) and/or Criteo, across onsite and offsite media
Familiarity with additional retailer media networks (Amazon Ads, Walmart Connect, Instacart, and emerging platforms)
Familiarity with retail media ad tech platforms such as Skai, Pacvue, or similar
Experience spanning both onsite sponsored media and offsite/programmatic display

Responsibilities

Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display) for complex client accounts
Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation
Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy
Manage and develop junior team members, coaching on both execution and strategic thinking
Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure)
Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion
Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach
Oversee budget pacing and performance across campaigns, optimizing toward client KPIs
Monitor competitive landscape and digital shelf trends to inform strategy
Contribute to team best practices and help evolve internal playbooks
Champion new tools, platforms, and workflows that improve performance and efficiency