Retail Media Manager
About The Position
We are looking for a Retail Media Manager who is equal parts strategist, operator, and storyteller. In this role, you will lead advertising strategy across a portfolio of client accounts, build performance-driven campaigns across the retail media ecosystem (onsite and offsite), and translate data into clear, compelling narratives for brand leaders. This role carries a Target-focused book of business, so experience with Target (Roundel) and Criteo is highly valued. That said, we hire for retail media fluency over any single platform. The right person can move across networks and bring a point of view to every one of them. You will own outcomes, lead conversations, and proactively identify opportunities before they are obvious. If you bring a point of view, thrive in fast-moving environments, and want to shape how brands grow through retail media, this role is for you.
Requirements
- 3-5 years of experience in retail media, digital advertising, or e-commerce marketing (agency experience preferred)
- Proven track record managing multiple accounts and delivering measurable results
- Strong understanding of retail media campaign strategy: keyword and product targeting, bidding, audience strategy, and campaign architecture
- Comfortable working with performance data, attribution models, and platform reporting tools
- Strong client communication skills, including leading presentations with senior stakeholders
- Experience mentoring or coaching junior team members
- High proficiency in Excel and PowerPoint for analysis and storytelling
- Strategic mindset, able to connect campaign decisions to broader business outcomes
- Adaptable and comfortable learning new tools and platforms quickly
Nice To Haves
- Hands-on experience with Target (Roundel) and/or Criteo, across onsite and offsite media
- Familiarity with additional retailer media networks (Amazon Ads, Walmart Connect, Instacart, and emerging platforms)
- Familiarity with retail media ad tech platforms such as Skai, Pacvue, or similar
- Experience spanning both onsite sponsored media and offsite/programmatic display
Responsibilities
- Own and drive advertising strategy across onsite and offsite retail media (sponsored placements and programmatic display) for complex client accounts
- Lead strategic planning across annual, seasonal, and campaign-level initiatives, including budget allocation
- Build and deliver QBRs with clear storytelling, actionable insights, and forward-looking strategy
- Manage and develop junior team members, coaching on both execution and strategic thinking
- Navigate challenging client conversations with confidence (performance dips, budget shifts, competitive pressure)
- Proactively identify growth opportunities, including new ad formats, targeting strategies, and category expansion
- Collaborate cross-functionally (client, digital, creative) to ensure a cohesive, full-funnel approach
- Oversee budget pacing and performance across campaigns, optimizing toward client KPIs
- Monitor competitive landscape and digital shelf trends to inform strategy
- Contribute to team best practices and help evolve internal playbooks
- Champion new tools, platforms, and workflows that improve performance and efficiency
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
