Retail Media Manager

P.L. Marketing, Inc.•Newport, RI

1d•Hybrid

About The Position

three sixty Merchandising Solutions specializes in the strategic expansion of CPG product portfolios at Kroger, America's leading grocery retailer. We provide a wealth of merchandising expertise and vast capabilities in all facets of grocery retailing. Retail Media is a strategic extension of our capabilities, designed to amplify performance across the shelf (physical and digital). As the Retail Media Manager, you will help lead the day-to-day activation, optimization, reporting and operational execution of Retail Media and Shopper Marketing campaigns within the Kroger ecosystem. This is a hands-on execution role. The right candidate must be experienced and comfortable working directly in retail media platforms, managing campaigns and translating results into clear client recommendations. You will be one of the first hires on a brand-new practice and will work with the Head of Retail Media and play a defining role in shaping how three sixty delivers Retail Media for CPG clients at Kroger. This role is ideal for a hands-on Retail Media practitioner who is passionate about building a new practice inside an established and growing organization.

Requirements

3–5+ years of hands-on campaign activation experience in Retail Media, shopper marketing, digital media, or CPG eCommerce, including direct experience with Kroger Precision Marketing (KPM), 84.51°, or related Kroger ecosystem tools.
Strong analytical orientation with the ability to translate campaign performance and Retail Media KPIs — including ROAS, incrementality, household penetration, sales lift, and basket metrics — into clear, actionable business recommendations.
Ability to communicate clearly and professionally with clients, internal stakeholders, external partners, and senior-level audiences.
Ability to learn and work across evolving technologies, web-based applications, Retail Media platforms, and Kroger ecosystem tools.
Proficient in Microsoft Office applications, including Outlook, Excel, PowerPoint, Teams, and SharePoint.
Highly motivated self-starter with strong follow-through, attention to detail, and the ability to manage multiple priorities, deadlines, campaigns, and workstreams with minimal supervision.
4-year degree in Marketing, Business, Analytics, Communications, or equivalent education.
Must be able to perform essential job functions of this position with or without reasonable accommodations

Nice To Haves

Experience operating across additional Retail Media platforms, including Amazon Ads, Walmart Connect, Criteo, Instacart, Pacvue, Skai, or similar platforms.
Experience in a brokerage, agency, CPG, Kroger, 84.51°/KPM, retail, grocery, or CPG services environment.
Experience using Microsoft Power Platform tools, including Power BI, Power Automate, and Copilot Studio, to support reporting, automation, and data visualization.
AI and Automation experience a plus

Responsibilities

Execute campaigns to drive measurable client performance.
Lead activation recommendations within Kroger’s managed service ecosystem.
Own end-to-end campaign operations including setup, trafficking, pacing, quality assurance, and proactive in-flight optimization.
Manage campaign budgets, flighting, timing, deliverables, and governance across programs.
Ensure campaigns meet client, Kroger, KPM requirements.
Troubleshoot campaign, data, asset, or platform issues and coordinate and communicate resolution.
Apply strong working knowledge of Kroger Ad Platform (KAP), Prism, CAAM and related 84.51 and Kroger systems.
Leverage Kroger data to translate performance into business outcomes.
Define campaign KPIs and media measurement frameworks aligned to client objectives.
Monitor in-market performance and identify optimization opportunities.
Produce weekly performance updates, executive summaries, and post-campaign recaps with clear actionable recommendations.
Build and maintain dashboards, reporting templates, and client-ready deliverables.
Pull, organize, and validate data from 84.51° Prism, Stratum, OnDemand, KPM, KAP, CAAM, and related systems.
Ensure reporting is timely, accurate, consistent, professionally formatted, and easy for clients to understand.
Understand and apply industry standards and best measurement practices.
Connect media performance to POS, loyalty, household, basket, and promotional outcomes where data is available.
Support and strengthen day-to-day client engagement.
Serve as the day-to-day point of contact for Retail Media activation across assigned clients.
Translate client objectives into Kroger-specific Retail Media activation plans and campaigns, including structure, timing, audience, budget allocation and measurement.
Prepare accurate client-facing & Kroger documentation of the process.
Partner with CPG clients, agencies, KPM, Kroger Digital and internal teams to ensure alignment.
Escalate issues and communicate performance, trade-offs, and recommendations clearly.
Connect Retail Media to category, shelf, and promotional activity.
Partner with three sixty Business Managers and ASPs to align Retail Media with broader client objectives.
Connect campaign planning to Kroger category strategy, promotional calendars, item priorities, distribution, and shelf opportunities.
Identify opportunities where Retail Media supports promotional and merchandising activity to surface compounding opportunities.
Help build integrated test-and-learn plans across Retail Media, shopper marketing, & trade activity.
Manage creative readiness across agency, client, and retailer partners.
Coordinate creative requirements, timelines and asset readiness across agency, client, KPM and Kroger partners.
Ensure all creative assets meet platform specifications and content standards.
Identify asset gaps or risks early and communicate needed actions clearly.
Capture creative performance learnings and apply them to future campaign recommendations.
Help define, document, and scale the Retail Media practice.
Help build Retail Media with best practices, templates, dashboards, and standard operating procedures.
Contribute to client-facing playbooks, education materials, and capability documentation.
Serve as an ambassador, representing three sixty Merchandising Solutions to clients, Kroger stakeholders, 84.51°/KPM partners, and the broader Retail Media community.