Retail Marketing Manager Retail Marketing Manager

Nestle Operational Services Worldwide SA•Montreal, QC

47d•Hybrid

About The Position

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee. The company works with more than 140,000 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. In 2022, Nespresso achieved B Corp™ certification - joining an international movement of over 6,500 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency. Headquartered in Vevey, Switzerland, Nespresso operates in 74 markets and has over 13'000 employees. In 2022, it operated a global retail network of 791 boutiques. For more information, visit the Nespresso corporate Strategic planning, cross‑functional coordination, and agile execution. Reviewing promotional performance—machine sales, capsule forecast tracking, ensuring that activities align with forecasts and identifying actionable insights to share with retail and marketing teams. Managing campaigns by developing boutique guidelines, ensuring POSM readiness, and supporting visual merchandising implementation. Project leadership is constant, requiring tight alignment with IT, boutique regional & district managers, VM teams, and cross‑channel stakeholders. Whether validating promotional business cases, updating weekly trackers, or preparing retail meetings Retail Marketing Manager plays a key role in elevating brand experience, driving sales, and ensuring flawless execution across Canada’s boutique network. Manage marketing plan & coordinate marketing campaigns to ensure omnichannel alignment Drive innovation and ensure that the Canadian market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape. Drive growth by leveraging opportunities through a strategic business plan for both retention & acquisition Plan and optimize all communication stream by ensuring proper communication calendar and follow up with KPI and analysis to make recommendation for changes in order to improve KPIs and ensure growth of the boutique network Ensure go-to-market activities are implemented in a timely manner and ensure omni-channel alignment on all acquisition & retention activities. Support and build communication & media plans for all new boutique openings, relocations, concept upgrades and closures Leading a team in Retail Marketing at Nespresso means driving clarity, creativity, and performance while creating an environment where people feel trusted, supported, and inspired to contribute their best. As a Retail Marketing Manager, leadership starts with setting a clear vision for campaigns, promotions, and boutique execution—ensuring that every team member understands the “why” behind the strategy and how their role directly impacts the retail experience and business results.

Requirements

8-10 years of experience in both marketing strategy, product strategies & management, in premium or luxury consumer goods
Lead strategic planning such as business reviews, marketing plans & local programs
Budget lead & management
Ability to lead strategic planning and translate business priorities into clear retail marketing activities.
Strong analytical skills to review machine sales, capsule performance, forecasts, private sale results, baseline vs. promo, and weekly trackers.
Able to provide actionable recommendations based on data.
Competence in validating business cases for promotions and machine/coffee initiatives.

Responsibilities

Strategic planning, cross‑functional coordination, and agile execution.
Reviewing promotional performance—machine sales, capsule forecast tracking, ensuring that activities align with forecasts and identifying actionable insights to share with retail and marketing teams.
Managing campaigns by developing boutique guidelines, ensuring POSM readiness, and supporting visual merchandising implementation.
Project leadership is constant, requiring tight alignment with IT, boutique regional & district managers, VM teams, and cross‑channel stakeholders. Whether validating promotional business cases, updating weekly trackers, or preparing retail meetings
Retail Marketing Manager plays a key role in elevating brand experience, driving sales, and ensuring flawless execution across Canada’s boutique network.
Manage marketing plan & coordinate marketing campaigns to ensure omnichannel alignment
Drive innovation and ensure that the Canadian market is well positioned as a strategic and innovative pioneer within the global Nespresso landscape.
Drive growth by leveraging opportunities through a strategic business plan for both retention & acquisition
Plan and optimize all communication stream by ensuring proper communication calendar and follow up with KPI and analysis to make recommendation for changes in order to improve KPIs and ensure growth of the boutique network
Ensure go-to-market activities are implemented in a timely manner and ensure omni-channel alignment on all acquisition & retention activities.
Support and build communication & media plans for all new boutique openings, relocations, concept upgrades and closures
Recommend annual budget for retail marketing & key strategic pillars on ROI & investment lead on budget accuracy.
Manage a team of four collaborators & establish the appropriate team organization in line with the operational plan and needs
Recruit, develop, motivate, and manage a team to deliver superior performance and results

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Three weeks of Vacation and six personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Free Nespresso Coffee Machines and $100 monthly coffee credit
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)