Marketing Specialist, Retail Marketing

EquipmentShare • Columbia, MO

2d • Onsite

About The Position

EquipmentShare is seeking a Marketing Specialist, Retail Marketing to support all retail marketing initiatives. This role involves leading co-op program activities and reporting, developing marketing collateral and social media strategies for multiple accounts, updating website inventory and careers pages, and providing operational support such as ordering materials and maintaining retail systems and calendars. The ideal candidate will bring energy and drive to their work and help build the future of construction.

Requirements

• Strong organizational and multitasking skills.
• Ability to work cross-functionally in a dynamic environment.
• Experience with marketing platforms, social media management, and inventory systems.
• Conceptual thinking skills.
• Oral and written communication is a must.
• Interpersonal skills.
• Creativity.
• Bachelor's degree marketing or related field, required.
• Must be able to lift at least 25 pounds at times.
• Must be able to sit and work from a computer for long periods of time.

Nice To Haves

• At least 1 year of professional experience, preferred.

Responsibilities

• Lead the creation of co-op activities and collateral, including design proposals, calendars, performance measurement, and reporting to OEMs.
• Update co-op invoices in Sage, submit to billing with PO#, and manage communications with OEMs via Monday.com.
• Identify and address ongoing marketing needs for new and existing retail offerings.
• Develop and enhance marketing collateral such as line cards, fliers, and signage.
• Collect customer and sales feedback to continuously improve collateral and product positioning.
• Design and execute social media strategies for 7 dealership accounts.
• Create and manage content for retail accounts.
• Monitor performance and adjust strategies for optimal engagement.
• Update used inventory listings for Retail websites.
• Maintain careers pages for Takeuchi and SANY.
• Order RAM kits monthly and as needed.
• Manage the ordering of line cards and other marketing materials on demand.
• Maintain the retail events calendar.
• Maintain updates to Call Rail systems.
• Help with SOP processes.

Benefits

• Competitive compensation
• Full medical, dental, and vision coverage for full-time employees
• Generous PTO + paid holidays
• 401(k) + company match
• Gym membership stipend + wellness programs (earn PTO and prizes!)
• Company events, food truck nights
• 16 hours of paid volunteer time per year
• Career advancement, leadership training, and professional development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level