Retail Marketing Manager

Blue Nile•New York, NY

1d•Onsite

About The Position

Blue Nile is looking for a strategic, self-directed Retail Marketing Manager to lead local market engagement across our showroom portfolio. This is a high-ownership role at the intersection of brand, community, and commerce, ideal for a marketer who thrives independently, moves ideas from brief to execution, and believes exceptional in-store experiences are as powerful as any digital campaign. You will architect and own the local marketing engine: from clienteling and CRM-driven engagement to community partnerships, brand events, and hyper-local activations that build lasting relationships with our customers.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
5+ years of retail marketing experience, with a demonstrated track record of owning and executing local events, clienteling programs, and in-store activations, ideally in premium or luxury retail.
Proven ability to operate independently: you have managed multi-market programs without a playbook and built the process yourself.
Strong project management skills with the organizational discipline to manage multiple concurrent workstreams, deadlines, and budgets without dropping a ball.
Analytically grounded: you interpret performance data, identify trends, and translate insights into clear recommendations for non-technical audiences.
Excellent written and verbal communication skills; equally effective presenting to senior leadership and briefing a vendor on event logistics.
High proficiency in Microsoft Excel, Word and PowerPoint.

Nice To Haves

A builder's instinct: you create structure where there is ambiguity and make things happen with the resources at hand.
A customer-first orientation with the data fluency to back it up: you understand clienteling, retention triggers, and customer lifecycle.
Strong cross-functional influence: you earn trust with store managers, personal jewelers, and brand teams alike, and you keep everyone moving in the same direction.
A genuine passion for creating memorable moments, from an intimate client trunk show to a neighborhood partnership event. You approach every touchpoint as an expression of the brand.
Comfort with ambiguity: you bring clarity, not more questions.

Responsibilities

Conceptualize, plan, and execute a robust local events calendar across all showroom locations, including client appreciation events, product launch activations, milestone gifting moments, seasonal trunk shows, and community partnership programs.
Own the full event lifecycle: ideation, proposal, vendor sourcing, logistics, on-site execution, and post-event recap with performance data.
Identify and cultivate relationships with local businesses, cultural institutions, influencers, and community organizations that align with the Blue Nile brand ethos and target customer demographics.
Partner with PR to amplify local events through media and influencer coverage.
Curate and activate high-value client lists in partnership with personal jewelers and retail leadership, driving personalized outreach tied to life milestones, purchase anniversaries, and seasonal moments.
Develop and execute client gifting strategies with clear criteria, budget controls, and measurable impact on retention and repeat purchase.
Build automations and triggered communication flows that support personal jewelers in maintaining consistent, high-touch client engagement at scale.
Maintain and evolve the regional retail marketing calendar, ensuring every market has a consistent cadence of client touchpoints across the year.
Lead all local marketing efforts for new showroom openings, including outreach strategy, community events, media partnerships, and grand opening programming.
Manage point-of-purchase merchandising solutions that bring the brand to life in-store and support the personal jeweler sales process.
Partner with the Performance Marketing team to align paid local campaigns with in-store activation windows and drive measurable traffic lift.
Manage and reconcile showroom marketing budgets, forecasting spend by quarter and flagging variances proactively.
Develop and own regional marketing strategies for mall and multi-tenant environments, including ongoing Mall Marketing team relationships and co-marketing opportunities.
Analyze event and campaign performance data to develop clear, actionable recaps and recommendations for store managers and senior leadership.
Conduct ongoing market research across customer trends, competitor activity, and demographic shifts, and translate findings into strategic recommendations.
Prepare and present strategic updates to senior leadership.