Retail Marketing Manager

Good Day Farm•New Orleans, LA

18h•Onsite

About The Position

We are seeking a strategic, high-impact Retail Marketing Manager to lead and scale local marketing efforts across our six cannabis dispensary locations in the New Orleans metro and surrounding Louisiana areas. This is not a "behind-the-desk" role; you will be the primary architect of our regional presence, driving patient acquisition through deep community integration, sophisticated event strategy, and hyper-local brand positioning. You will serve as the essential link between corporate brand strategy and store-level execution, ensuring every activation translates into measurable foot traffic and long-term patient loyalty.

Requirements

4–7 years of experience in retail marketing, field marketing, or high-volume hospitality.
Candidates must reside locally or be willing to relocate to the market.
You excel at both planning and execution.
You understand how to evaluate a P&L to determine the success and scalability of an activation.
You are equally comfortable pitching partnerships to business owners, rallying a street team, or presenting performance results to executive leadership.
You thrive in the evolving landscape of a developing industry and can navigate the unique pace of the New Orleans market.
You possess a strong understanding of social media trends and their role in modern marketing strategies.

Nice To Haves

Experience in the cannabis industry or non-profit sector is a plus.

Responsibilities

Develop and own the localized marketing roadmap for six retail locations, aligning high-level brand goals with the unique cultural nuances of the New Orleans market while collaborating with the brand and corporate marketing teams.
Design and manage the end-to-end strategy for major community activations, educational initiatives, and street team deployments.
Identify, negotiate, and manage high-value relationships with local businesses, medical influencers, and community leaders to expand our referral network.
Oversee the regional marketing budget. Track, analyze, and report on the performance of all field activities, utilizing data to pivot strategies and optimize spend.
Serve as the internal subject matter expert on the Louisiana cannabis landscape. Identify OOH (Out-of-Home) opportunities, monitor competitor moves, and engage untapped consumer segments.
Ensure all field marketing and localized creative assets strictly adhere to Louisiana state cannabis regulations, acting as the final point of review for regional compliance.
Partner with store leadership to address retail needs using the marketing strategy playbook you develop and refine with marketing leadership.