Retail Marketing Manager

Loop•New York, NY

2d•$100,000 - $130,000•Onsite

About The Position

This role is for a Retail Marketing Manager who will lead retail product launches from commercialization planning through in-market execution. The manager will own how products are presented at retail and how they sell, including assortment, merchandising, promotions, retail media, and sell-through analysis. The position requires turning product and brand strategy into retail go-to-market plans that drive sales. The ideal candidate has mastered retail GTM and shopper/trade marketing and is ready to innovate. The Retail Marketing Manager will take ownership of retail go-to-market across key accounts, collaborating with Retail Sales, Brand & Product Marketing, Supply Chain, Operations, and Product Development. Responsibilities include setting launch timelines, prioritizing merchandising and promotional activities, allocating retail marketing investments, and tracking performance metrics.

Requirements

5+ years in shopper, trade, retail, or channel marketing, ideally taking consumer products to market across national or specialty retail accounts.
Deep fluency in retail go-to-market and commercialization.
Proficiency in shopper and trade craft: point-of-sale and merchandising execution, retail media and trade promotion, and assortment strategy by account.
Proven ability to turn consumer insights and market trends into retail go-to-market strategies, retailer pitch stories, and effective merchandising.
Experience analyzing data, including sell-through, velocity, and channel performance, to make informed decisions.
Comfort with change and ambiguity.
Strong project management skills, including managing timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Operations.
Ability to determine when work is ready for launch and when it can be iterated upon.

Nice To Haves

Taking consumer products to market and making them sell.

Responsibilities

Own retail product launches end-to-end, from commercialization planning to in-market execution, on time and on commercial target.
Build the retail go-to-market plan for each launch, including timelines, assortment, merchandising support, promo calendar, and retail media, tailored to the specific account.
Own point-of-sale execution, including planograms, displays, fixtures, packaging-at-shelf, and visual merchandising standards, in partnership with Retail Sales and accounts.
Run retail media and trade promotion across key accounts, including retail media networks, co-op/MDF budgets, and shopper-marketing programs, focusing on velocity and ROI.
Track sell-through, velocity, and assortment productivity across key accounts, conduct post-launch reviews, and incorporate learnings into future launches.
Identify whitespace opportunities, optimize product-market fit by account, and drive assortment changes to grow the channel.
Develop retailer pitch stories and supporting proof points for sales teams to present to buyers and for line reviews.
Partner across Sales, Creative, Operations, and Product to ensure launches are operationally feasible and commercially impactful, and identify trade-offs early.