Retail Marketing Manager

Lott Oil Company•Natchitoches, LA

15h•Onsite

About The Position

Lott Oil Company has established itself as a regional leader in the petroleum and oil industry. Throughout the company's growth, our dedication to family values has never wavered. We're family-owned and operated, and our team prioritizes customer service and personalized solutions. Consider joining our team with the mission of maintaining a constant self-improvement cycle and assist Lott Oil Company in remaining a best-in-class organization.

Requirements

Conduct market research
Identify trends, opportunities, and competitor activities
Collaborate with sales
Ensure marketing campaigns align with product launches and consumer needs
Plan and execute marketing campaigns
Monitor and analyze marketing campaign performance
Adjust strategies accordingly
Oversee brand identity development and maintenance
Ensure consistent messaging and branding
Oversee digital marketing efforts
Manage website
SEO
SEM
Social media management
Stay updated on digital marketing trends
Incorporate relevant strategies into marketing plan
Build and maintain relationships with media outlets
Build and maintain relationships with key industry influencers
Manage public relations efforts
Enhance company image
Handle crisis communications
Utilize data analytics tools
Measure and analyze marketing activity performance
Prepare regular reports for management
Highlight key performance indicators
Identify areas for improvement
Identify target customer segments
Tailor marketing strategies
Effectively reach and engage target audiences
Stay informed about relevant marketing regulations
Ensure compliance with legal requirements

Nice To Haves

Experience with Google Ads
Experience with Facebook Ads
Experience with Radio Ads
Experience with Print Ads
Experience with Facebook page management
Experience building out websites
Experience building out loyalty apps
Experience creating content for menu boards & roadside signs

Responsibilities

Conduct market research to identify trends, opportunities, and competitor activities, and collaborate with sales to ensure that marketing campaigns align with product launches and consumer needs.
Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events.
Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly. (Google Ads, Facebook Ads, Radio Ads, Print Ads)
Oversee the development and maintenance of the company's brand identity. Ensure consistent messaging and branding across all marketing materials.
Oversee digital marketing efforts, including website management, SEO, SEM, and social media. Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan. (Facebook page, build-out website, build-out loyalty app, content for menu boards & roadside signs)
Build and maintain relationships with media outlets and key industry influencers.
Manage public relations efforts to enhance the company's image and handle crisis communications when necessary.
Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.
Identify target customer segments and tailor marketing strategies to effectively reach and engage those audiences.
Stay informed about relevant marketing regulations and ensure that all marketing activities comply with legal requirements.
Support the Mission, Values and Vision of Lott Oil Company, Inc
Be Honest in all dealings with each other and each customer.
Have Integrity and be reliable.
Be Safe and act safely at all times.
Be Loyal and compassionate to each other, our customers, our friends and families in our communities.
Be Accountable in your words and deeds.