Manager, Retail Marketing

Verano•Chicago, IL

1d•Hybrid

About The Position

The Manager of Retail Marketing is responsible for the oversight and execution of dispensary-focused marketing across Verano’s Zen Leaf retail and ecommerce footprint. This person will contribute to a team of retail marketing professionals in executing marketing initiatives and programs primarily designed for customer acquisition and retention, as well as driving sales of Verano’s retail products. This will be a cross-functional role, collaborating across our marketing department disciplines including brand, digital, and product to ensure important processes are maintained, timelines are met, and individuals are held accountable. This person must be willing to work out of Verano’s corporate office in Chicago, IL and travel to retail locations across our portfolio.

Requirements

Bachelor's degree required
5+ years working in Marketing with a focus on execution, product introduction and commercialization, cross channel media strategy and execution
Strategic mind-set, with experience in developing business strategies in complex and dynamic business environments
3+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
Experience contributing to the retail and marketing planning process in a matrixed organization
Excellent project management skills
Strong customer focus and relationship orientation
Exceptional written and verbal communication skills
Regional and national travel required

Nice To Haves

Comfort with analytics and strong business acumen
Strong understanding of retail marketing and ecommerce
Ability to pivot priorities quickly and effectively as needed
Experience developing all aspects of marketing eco-system
Proven mastery of product launch protocol
Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Responsibilities

Develop and execute marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights
Merchandise and optimize ecommerce menus at a store level to increase online conversions and drive traffic to our physical stores
Create, manage, and execute promotion and discount strategies by market
Use analytics to make business decisions
Develop strategies and action plans for retail marketing including promotional events, partner collaborations and community outreach initiatives
Find efficiencies across a complex and dynamic marketing stack to improve overall customer experience
Desire to own projects and exceed expectations, with ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture
Work cross functionally with retail, commercialization, and operations to deliver best in class marketing to launch and support product roadmaps
Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions
Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities
Responsible for adhering to marketing budget
KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio
Perform other duties as assigned by leadership.