Retail Marketing Manager - Hybrid

Smart IMS•Duluth, GA

16h•$40 - $70•Hybrid

About The Position

As a Retail Marketing Manager, you will own the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target. This individual will ensure our pet products are represented with compelling and compliant content both online and in-store. This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms. This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems. This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.

Requirements

Minimum of 5-7 years with content strategy and management experience
CPG experience preferred
Knowledge of SEO and web traffic metrics or relevant experience
Experience in retail with a large to mid-sized corporate customer
Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags). Do not need to code but need to understand why all this is important.
Excellent communication skills (verbal and written)
Interpersonal skills
Project ownership
Demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population
Demonstrated excellent presentation skills and ability to lead external partners
Strong problem-solving and follow-up skills with a passion for attention to detail
Demonstrated organizational, project ownership, and time-management capabilities
Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time
Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment
Digitally savvy and curious, understands the dynamics of retail
Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities
Models willingness to learn and stay up to date
Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas
Demonstrated ability to achieve results in a highly matrixed organization
Results oriented, proven project ownership skills, entrepreneurial and self-motivating
Tenacious and resilient, driven to achieve even when faced with obstacles
Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams
Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues
Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook

Nice To Haves

Digital & Shopper Marketing, social media, or e-retail experience
Project Management certifications

Responsibilities

Deploy brand content assets (imagery, on-site banners, copy, etc.) to be placed on key omnichannel customer sites
Own the creation and syndication of machine-readable content
Build social media calendars in conjunction with internal marketing teams
Liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials
Collaborate with omnichannel teams including web ecosystem and digital experiences