Retail E-Commerce Specialist

Trex Company•Winchester, VA

3d•Onsite

About The Position

The Retail E-Commerce & Retail Media Specialist supports the execution of Trex’s digital commerce strategy across key retail partners, including Lowe’s and The Home Depot. This role is responsible for optimizing the digital shelf, managing product content, and executing retail media programs to improve product visibility, conversion, and online sales performance. The Specialist works directly with retailer teams, retail media contacts, and agency partners to ensure accurate product representation, effective campaign execution, and a seamless customer experience across digital channels. This role contributes to the growth of e-commerce revenue and supports overall retail sales through digital optimization and media performance.

Requirements

Bachelor’s degree
2–5+ years of hands-on experience in digital commerce, e-commerce or digital marketing
2–5 years of experience in e-commerce, digital merchandising, or retail media
Experience working with retailer platforms (e.g., Lowe’s, The Home Depot, or similar)
Familiarity with retail media programs (sponsored search, display advertising, onsite media)
Strong analytical skills with experience interpreting performance data and metrics
Experience managing product content, digital assets, or product data in DAM (Adobe) or PIM Systems (Salsify)
Strong project management skills with the ability to drive execution and meet deadlines.
Proven ability to collaborate effectively across sales, marketing, retail partners, and internal teams.
Analytical, innovative, and forward-thinking mindset with strong problem-solving capabilities

Nice To Haves

Experience supporting Mass Retail or Home Improvement retailers in sales, marketing, e-commerce, or business development roles.
Understanding of SEO, taxonomy and digital shelf best practices.

Responsibilities

Manage and optimize Trex product listings across retailer websites, including Lowe’s and The Home Depot
Maintain and enhance product detail pages (PDPs) through improved content, imagery, SEO, and digital assets
Partner with retailer merchant teams and Brand Advocates to improve product visibility, compliance, and conversion
Develop content that educates customers and improves confidence in online purchasing
Support execution of retail media programs across retailer platforms, including Lowe’s One Roof Media Network and Home Depot Orange Apron Media
Serve as a day-to-day contact for retail media coordination with retailer teams and agency partners
Assist in campaign setup, monitoring, and optimization (sponsored search, display, and onsite placements)
Track and report on campaign performance metrics including traffic, conversion, and return on ad spend (ROAS)
Support testing of new media opportunities and capabilities
Support end-to-end product setup by gathering, validating, and inputting SKU-level data
Maintain product content including descriptions, attributes, imagery, and marketing assets
Ensure data accuracy and consistency across retailer systems and digital platforms
Maintain digital product catalogs for retailer partners
Partner with Bazaarvoice to support ratings and reviews collection and syndication
Monitor review coverage and assist in improving content completeness across products
Help ensure accurate representation of customer feedback across platforms
Track digital performance metrics including traffic, conversion, content health, and media performance
Support weekly and monthly reporting to identify trends, gaps, and opportunities
Provide data-driven insights to improve digital shelf effectiveness and campaign performance
Maintain strong working relationships with retailer teams, Brand Advocates, and media contacts
Collaborate with internal teams including Marketing, Sales, and Digital to ensure consistent messaging and execution
Communicate promotions, product updates, and priorities to relevant stakeholders