Residential Villa Sales & Commercial Manager

Four Seasons Hotels and Resorts•Carlsbad, CA

2d•$115,000 - $125,000•Onsite

About The Position

The Residential Villa Sales & Commercial Manager leads and executes sales, marketing, revenue optimization, and distribution strategies for the Residence Club. The role drives occupancy, rental revenue, market share, and profitability through strategic planning, digital marketing, public relations, social media, website management, and promotional initiatives. It also supports ancillary revenue opportunities, including catering and spa business, fosters strong owner relationships, and ensures an exceptional luxury brand experience. Working closely with resort leadership and operational teams, the manager develops strategies to maximize performance, enhance owner satisfaction, strengthen market presence, and achieve business objectives. The position oversees the Residence Club’s sales and marketing personnel, budgets, forecasts, pricing and yield management, distribution channels, advertising, public relations, and digital performance. It maintains coordination with internal departments, corporate marketing, worldwide sales offices, and other Four Seasons properties. The manager also works directly with the Director of Residences on rental and owner inventory allocations and reports to the General Manager and Home Office as required. The role is based at Four Seasons Residence Club Aviara in Carlsbad, California. The stated salary range is $115,000–$125,000. Candidates should have a college degree or equivalent experience, strong communication and computer skills, 3–5 years of related luxury residential or hotel sales and marketing experience, and strong revenue and budget management skills.

Requirements

College degree (four years) or equivalent experience.
Excellent reading, writing, and oral proficiency, with exceptional personal and professional references.
Computer skills and knowledge including PowerPoint, Excel, Word (listed as “Work” in the posting), Delphi, Opera, and the Internet.
Three to five years of employment in a related position, with luxury residential or hotel sales and marketing experience.
Strong revenue and budget management skills.

Responsibilities

Recruit, select, familiarize, train, guide, and evaluate sales and marketing department personnel; foster a positive working environment.
Implement activities that improve Residence Club RevPAR and market share, monitor competitors and business trends, and develop programs to increase profitable sales.
Manage the Residence Club’s yield management program, including transition to a more robust dynamic pricing model, and ensure the accuracy of definite bookings and contracted group and corporate accounts.
Identify business sources and market segments, develop and implement the annual marketing plan, and create marketing programs consistent with Four Seasons’ style and image.
Develop residential marketing materials, including e-brochures, photography, video, and floor plans; manage the annual advertising and business promotion budget.
Develop and execute digital marketing strategies, including SEO, PPC, email marketing, paid media, and lead generation; manage website content and analyze digital performance metrics and return on investment.
Oversee distribution across direct and third-party channels to maximize revenue, occupancy, and profitability, and develop programs supporting rentals, spa offerings, Residence Club experiences, and other ancillary revenue.
Ensure the sales team solicits and services selected accounts, participates in Four Seasons sales calls, and provides sales leadership and assistance for key accounts.
Partner with leadership to identify catering and group business opportunities; coordinate sales activity with convention and business bureaus, governmental business bodies, airline accounts, and Worldwide Sales Offices.
Set and monitor sales activity and production quotas; approve travel schedules and budgets; implement prospecting; review salesperson performance and key account activity; and administer the sales incentive plan.
Develop succession plans and determine staffing, sales deployment, and areas of responsibility; manage assigned staff performance.
Maintain cooperative relationships across departments and communicate sales activity, bookings, forecasts, competition, and marketing opportunities to relevant internal and corporate stakeholders.
Prepare reports for the General Manager and Home Office; enhance marketing automation, track business segments and markets, and implement systems to measure program results.
Develop promotional programs and direct social media strategy, content planning, community engagement, and reputation management; ensure collateral and advertising meet Four Seasons standards and convey the desired image.
Coordinate with advertising agencies and media, monitor advertising expenditures, secure appropriate media exposure, and evaluate advertising, public relations, social media, and digital marketing effectiveness.
Administer department activities within the approved budget, review and approve personnel expense accounts and marketing expenses, and analyze financial performance against forecasts and budgets.
Work directly with the Director of Residences on rental and owner inventory allocations; monitor financial and business performance affecting the HOA and rental program; and control the rental budget.
Act as a public ambassador for Four Seasons Residence Club Aviara and Four Seasons Hotels, respond appropriately to emergencies and safety situations, and perform other tasks or projects as assigned by the General Manager and corporate leadership.