Research and Insights Manager, Marketing, Reputation and AI Responsibility

Google•Washington, DC

4d•$116,000 - $167,000

About The Position

In order to build excellent products and tell great stories, we must first profoundly understand our audiences - what motivates them, why they think and behave the way they do, and what they think of our brands and products. The Consumer Apps Marketing Research and Insights team is at the heart of developing this understanding. As a Research Manager, you will be embedded within the Reputation Marketing team, and inform how Google builds its reputation with the priority audiences shaping the AI landscape (policymakers, scientists, voters, and more). In this role, you will utilize both traditional research methods and new AI tooling to help the Reputation team understand and respond to the changing AI landscape via sharp, insights-driven marketing and communications. Your primary focus will be partnering with the AI Responsibility team: conducting and synthesizing brand tracking, qualitative research, and real-time social analysis across a variety of core issue areas (science, health, government, economy, and more). Your role will be to identify the audiences that matter in shaping the narratives for each issue, understand how those narratives spread and solidify, and provide tactical recommendations for how the AI Responsibility team should react. Managing stakeholder relationships, staying informed on Marketing priorities, scoping syntheses/studies to support strategy discussions, and managing a measurement framework will be an integral part of your day-to-day work. As a secondary-priority, you will help manage the global policymaker sentiment tracker. Your key responsibilities include helping to improve the program’s operations, synthesizing findings and connecting dots between other programs, and presenting findings to teams across Google. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Requirements

Bachelor's degree or equivalent practical experience.
3 years of experience designing, scoping, executing, and delivering research and analysis projects.
Experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing qualitative, quantitative and measurement agencies.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience using AI tooling to conduct or facilitate research and measurement.
Knowledge of Washington DC and the US political environment.
Knowledge of policy in international and multinational (e.g. EU) policymaking processes.
Demonstrated interest in AI and its impact on society.

Responsibilities

Scope custom research from start to finish, including: designing an effective brief, managing Requests for Proposals (RFPs), onboarding research agencies, choosing a methodology, executing the study, and deploying insights and recommendations via compelling narratives in a variety of formats (decks, sites, emails, presentations, etc.).
Distill findings from a variety of sources into cohesive research narratives, ultimately delivering the underpinning insight that drives critical leadership decision-making.
Manage the global policymaker tracking program, synthesize insights from the research, and present to teams throughout Google.
Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.