AI Search & Reputation Manager, Marketing, Enterprise

Jabra

6d • Remote

About The Position

At GN (Jabra), we are building a new function around AI search and reputation expertise. We are looking for an AI Search & Reputation Manager to own this function. The team you will be part of is a global brand at the intersection of sound, video, and AI, with a mandate to shape how the world's answer engines, search engines, and AI assistants represent us. Your work will determine whether our Jabra brand shows up when buyers ask the questions that matter, and whether what they hear is accurate, competitive, and ours. B2B buyers research through AI tools like ChatGPT, Claude, Copilot, Gemini, and Perplexity, and the answers those tools assemble are drawn from across the open web. Where our SEO program optimizes for rankings and clicks, you'll optimize for citation; how often, how accurately, and how favorably Jabra appears in the answers themselves. Your job is to understand that information environment better than anyone: where Jabra is cited well and why, where we're weak, inaccurate, or absent, and how to turn the first into a playbook for the second. Then engineer the fix, on-site, off-site, or usually both. Sometimes the strongest signal is a change to jabra.com; sometimes it's an analyst conversation, a review platform, or a comparison guide we'll never control. You'll know which, and you'll orchestrate with the editorial, PR, digital, and agency teams who deliver it.

Requirements

• Several years in SEO, digital strategy, or content strategy, with credible work in AI search visibility, answer engine optimization, or generative engine optimization.
• A practical grasp of how LLMs surface and cite information, and a working method for testing it.
• Advanced proficiency with Semrush or Ahrefs, Google Search Console, and an AI visibility platform such as Profound, Peec.ai, or the equivalent agency-provided tooling.
• Write briefs specific enough that a writer, editor, or agency can execute without coming back to you.
• Hold strong opinions about what makes a source authoritative, with the curiosity of someone who'd rather be corrected than comfortable.
• Experience in B2B technology, consumer electronics, or professional hardware — a plus, but what matters most is that you get up to speed on a category fast and independently.
• Comfortable training other teams. PR, content, social media, and others need educating on SEO and AEO, and that means challenging how things are done and winning buy-in.
• Really get content quality and user experience; you're not about to spam out low-quality content in the name of AEO, and you have the ingenuity to design content experiences that influence both users and LLMs.

Nice To Haves

• Experience in B2B technology, consumer electronics, or professional hardware

Responsibilities

• Run ongoing audits of how Jabra and our product categories appear across AI answer engines and traditional search.
• Understand why we're recommended where we are, and why competitors get the nod where we are not.
• Maintain a live prioritization of the external sources (publications, analysts, review platforms, comparison guides, community threads) that carry the most weight in shaping AI and search outputs about our category.
• Turn your findings into a ranked register of gaps and opportunities: what's missing, what's working and worth scaling, and what will move each.
• Brief the right team with enough precision that they can execute without you.
• Work with our digital team and SEO agency to make jabra.com as citable as possible: structure, schema, entity clarity, freshness.
• Track and report what's working: answer visibility, citation quality, and share of the questions that matter, so leadership always knows where we stand and what's next.

Benefits

• Inclusive recruitment process
• Equal consideration for employment
• Opportunity to shape how the world's answer engines, search engines, and AI assistants represent Jabra

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed