AI Search & SEO Manager

Vagaro•Pleasanton, CA

2d•$140,000 - $174,000•Onsite

About The Position

We're looking for an AI Search & SEO Manager to own Vagaro's organic search presence and lead our strategy across the rapidly evolving AI search landscape. This is a high-impact, cross-functional role sitting at the intersection of marketing, content, product, and growth. Traditional search remains critical, but the way people discover products and services is fundamentally changing. AI-generated answers, generative search experiences, and LLM-powered assistants are increasingly the first (and sometimes only) touchpoint between a user and our brand. You'll ensure Vagaro shows up — and shows up well — everywhere that matters: classic SERPs, AI Overviews, generative engine results, and LLM responses.

Requirements

5+ years of SEO experience, ideally at a SaaS company, marketplace, or high-growth tech brand
Proven track record of building strategies and executing tactics that drive measurable organic growth
Hands-on experience with AI search optimization — AEO, GEO, and/or AIO — and a genuine curiosity about where the space is heading
Strong technical SEO fundamentals: crawl analysis, schema markup, Core Web Vitals, canonicalization
Strong AI-fluency — you use AI tools (LLMs, AI-powered SEO platforms, content intelligence tools) as a natural part of your workflow, and you have leveraged these to increase the impact of domain tactics
Proficiency with tools like Google Search Console, Semrush, Ahrefs, Screaming Frog, and BI tools
Strong cross-functional communicator who can work fluidly with engineering, content, and marketing

Nice To Haves

Experience in the beauty, wellness, or fitness industry is a bonus, not a requirement

Responsibilities

Develop and own Vagaro's strategy across answer engine optimization (AEO), generative engine optimization (GEO), and AI overview optimization (AIO)
Optimize content to be cited, summarized, and recommended by AI-powered search surfaces including Google AI Overviews, Perplexity, ChatGPT, Gemini, and Claude
Build entity authority and structured knowledge so Vagaro is accurately and favorably represented across LLMs and generative experiences
Manage the technical foundations of AI search visibility — including structured data implementation, entity optimization across third-party data sources, content formatting for AI parseability, and crawler access policies for LLM bots
Define and track emerging AI search metrics — LLM citation frequency, AI overview inclusion rate, share of generative voice — and develop internal reporting frameworks as measurement standards mature
Monitor the AI search landscape proactively and adapt strategy as new surfaces, models, and behaviors emerge
Own the end-to-end SEO strategy for vagaro.com, across both B2B (attracting business owners) and B2C (consumer marketplace) surfaces
Lead technical SEO — crawlability, core Web vitals, schema/structured data, site architecture — in close collaboration with engineering
Conduct keyword research and competitive analysis to identify high-value organic opportunities across the beauty, fitness, and wellness verticals
Partner with content to build topic clusters, optimize existing pages, and brief net-new content that ranks and converts
Support local SEO strategy, given Vagaro's marketplace model connecting consumers with nearby service providers
Collaborate with paid, product marketing, product, brand, and lifecycle teams so AI search and SEO insights flow into broader go-to-market strategy
Translate technical priorities into clear product tickets and content briefs
Educate internal stakeholders on Google search updates and AI search developments and what they mean for Vagaro's visibility
Regularly monitor and report on AI search & SEO KPIs, providing visibility to cross functional stakeholders and executives.

Benefits

Competitive salary
Performance-based bonuses
15 accrued days of PTO
10 company holidays annually
Comprehensive healthcare plans
Dental plans
Vision plans
Discounts on attractions, theme parks, shows, sports events, movies, hotels through TicketsAtWork
$30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments
$50 monthly stipend for onsite microkitchen
Complimentary DoorDash DashPass subscription
College Assistance Reimbursement
Access to EAP & Work/Life Programs
LinkedIn Learning account
401k program with 4% matching
Optional life/supplemental insurance
Access to on-site gym
Flavored water dispenser
Basketball court