Research Analyst

ITnova•Baltimore, MD

18h

About The Position

ITnova is seeking a qualified Research Analyst to support a Salesforce Marketing Cloud migration project. This role will provide technical and analytical support, including current-state discovery of the legacy Marketing Portal, campaign, and audience inventory, data mapping support, performance baseline analysis, change management and implementation support, and preparation of reports and presentation materials for IT leadership. This is a semi-technical role focused on research, analysis, technical documentation, and stakeholder coordination to support the migration lifecycle, from discovery through cutover and post-go-live operations.

Requirements

Bachelor’s degree in Engineering, Computer Science, Information Systems, Business, or other related disciplines.
A minimum of two (2) years of work experience in a business environment. Qualified, relevant internship experience in a directly applicable field (such as digital marketing, marketing analytics, marketing technology, business analysis, or IT project support) will be counted toward the required years of experience, provided the internship involves substantive professional work rather than observational or training-only activities.
Working familiarity with Salesforce Marketing Cloud (SFMC) or a comparable enterprise marketing technology platform (such as Mailchimp, HubSpot, Constant Contact, Marketo, or Eloqua) from a marketing/analytics user perspective, sufficient to understand campaign configuration, audience segmentation, and reporting outputs.
Demonstrated SFMC-specific exposure through at least one of the following: (a) active Trailhead learning progress on Marketing Cloud modules, (b) in-progress preparation for Marketing Cloud Email Specialist or Marketing Cloud Administrator certification, (c) completed SFMC-focused coursework or training, or (d) hands-on SFMC platform exposure.
Demonstrated hands-on experience with digital marketing platforms including Google Ads, Meta Ads Manager (Facebook/Instagram), and email marketing platforms such as Mailchimp or Constant Contact.
Demonstrated hands-on experience with web analytics and search tools, including Google Analytics (GA4) and Google Search Console, including event/conversion tracking, audience analysis, and dashboard configuration.
Demonstrated ability to analyze and interpret campaign performance data, including standard digital marketing KPIs such as open rate, click-through rate (CTR), conversion rate (CVR), cost-per-click (CPC), return on ad spend (ROAS), and ROI.
Demonstrated experience designing, executing, and interpreting A/B tests for landing pages, email campaigns, or digital ads.
Working knowledge of the systems development lifecycle (SDLC) and Agile software development methodologies sufficient to operate effectively within a structured IT project environment.
Demonstrated written and verbal communication skills, with the ability to produce clear reports, documentation, and presentations for both technical and non-technical audiences.
Demonstrated ability to work collaboratively with IT staff, project managers, and marketing/business stakeholders.
Strong organizational skills and attention to detail, with the ability to manage multiple priorities and documentation artifacts concurrently.

Nice To Haves

A minimum of two (2) years of hands-on experience using Salesforce Marketing Cloud (SFMC) or an equivalent tool in a marketing, analytics, or campaign-operations capacity, including familiarity with Journey Builder, Email Studio, Automation Studio, Contact Builder, Data Extensions, and Subscriber lists.
Prior experience supporting a platform migration, replatforming, or legacy-system retirement project in a marketing technology, CRM, or customer-data context.
Hands-on experience with SEO analysis using SEMrush, including on-page and off-page optimization, keyword research, backlink building, site speed analysis, and SERP performance tracking.
Experience with social media management platforms such as Hootsuite, including managing content across multiple brands and channels (e.g., Instagram, Facebook, LinkedIn, Bluesky).
Experience with CRM platforms, such as HubSpot CRM, and familiarity with Salesforce Sales/Service Cloud, including lead management, audience segmentation, and understanding data flows between CRM, marketing automation, and analytics platforms.
Hands-on experience designing and managing paid media campaigns across Google Ads, Meta Ads Manager, and LinkedIn, including budget allocation, audience targeting, creative testing, and retargeting strategies.
Proficiency with data visualization and dashboarding tools, including Tableau (including LOD expressions, parameters, and tooltips) or Power BI for building KPI dashboards.
Strong Microsoft Excel skills, including pivot tables, lookups, and basic data modeling.
Hands-on experience with SQL/MySQL for data extraction and analysis.
Exposure to Python, R (R Studio), or SPSS for data analysis and statistical reporting.
Experience with conversion rate optimization (CRO) methodologies, including landing page optimization, conversion funnel analysis, and identifying and resolving drop-off points.
Experience with e-commerce and CMS platforms such as Shopify, including UX optimization, landing page configuration, and bounce rate reduction.
Proficiency with content creation and design tools including Canva, Figma, and the Adobe Creative Suite (Photoshop, Illustrator, After Effects), as well as video editing tools such as CapCut, for supporting outreach asset inventories and migration-related collateral.
Experience creating pitch decks, presentations, and visual storytelling materials for stakeholder communication.
Familiarity with email marketing automation workflows, A/B testing, audience segmentation, and nurture sequence design across Mailchimp, HubSpot, and Constant Contact.
Comfort with collaboration and project management tooling, including Microsoft Project, Jira, Confluence, SharePoint, and Microsoft Teams.
Familiarity with A/B testing, landing page optimization, and conversion rate optimization (CRO) methodologies.
Familiarity with HIPAA, PII handling, CAN-CAN-SPAM / CASL email compliance, and accessibility standards (Section 508, WCAG) in a digital outreach context.
Google credentials such as the Digital Marketing & E-commerce Certificate and Google Analytics Certification.
IBM Data Science Practitioner or equivalent data science / analytics credential.

Responsibilities

Support the migration of MHBE’s legacy Marketing Portal to Salesforce Marketing Cloud (SFMC) by analyzing current marketing technology, campaigns, audience data, and reporting needs.
Document the current-state environment, including campaigns, templates, workflows, integrations, and reporting artifacts, and maintain organized project documentation.
Assist with data mapping between the legacy portal and SFMC structures (Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
Analyze historical campaign performance data to help define reporting baselines and success metrics for the new platform.
Prepare reports, presentations, status updates, meeting notes, and documentation for IT leadership and marketing stakeholders.
Support UAT activities, including test script development, issue tracking, and coordination with the development team.
Assist with change management, training support materials, and end-user readiness for marketing teams transitioning to SFMC.
Gather workflow requirements and feedback from marketing and outreach users to inform migration and system design.
Support PMO activities including milestone tracking, risk documentation, and adherence to security, privacy, and project governance standards.