Research Analyst

ANGARAI•College Park, MD

21h

About The Position

The Research Analyst will support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC). This role involves close collaboration with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data. Key activities include conducting current-state discovery of the legacy platform, maintaining documentation, supporting data mapping, analyzing historical campaign performance, assisting with project tracking, preparing reports, supporting User Acceptance Testing (UAT), and aiding in change management and user readiness. The analyst will also gather end-user insights, maintain awareness of data privacy and security, and follow established project management and change control processes.

Requirements

At least two (2) years of professional experience (internships may count if relevant and hands-on).
Familiarity with Salesforce Marketing Cloud (SFMC) or similar platforms (e.g., HubSpot, Marketo, Mailchimp).
Exposure to SFMC through learning, certification preparation, coursework, or hands-on use.
Experience with digital marketing tools such as: Google Ads, Meta Ads Manager, Email marketing platforms.
Experience with web analytics tools such as: Google Analytics (GA4), Google Search Console.
Ability to analyze marketing performance metrics (CTR, CVR, CPC, ROAS, ROI).
Experience with A/B testing for campaigns or landing pages.
Basic understanding of SDLC and Agile methodologies.
Strong written and verbal communication skills.
Ability to collaborate across technical and business teams.
Strong organizational skills and attention to detail.

Nice To Haves

2+ years of hands-on experience with SFMC or similar platforms.
Experience supporting system migrations or platform transitions.
Experience with SEO tools (e.g., SEMrush).
Familiarity with social media management tools (e.g., Hootsuite).
Experience with CRM systems (e.g., Salesforce, HubSpot).
Experience managing paid media campaigns.
Proficiency with data visualization tools (Tableau, Power BI).
Advanced Excel skills (pivot tables, lookups).
Basic SQL knowledge.
Exposure to Python, R, or statistical tools.
Experience with conversion rate optimization (CRO).
Familiarity with CMS or e-commerce platforms.
Experience creating presentations and stakeholder materials.
Knowledge of email compliance standards and accessibility best practices.
Experience with collaboration tools (Jira, Confluence, Teams, SharePoint).

Responsibilities

Support the IT team in migrating a legacy Marketing Portal to Salesforce Marketing Cloud (SFMC).
Work closely with project leadership and technical teams to analyze current and future marketing technology capabilities, audience segmentation strategies, and campaign performance data.
Conduct current-state discovery of the legacy platform, including: Campaigns, Audience segments, Email templates, Automation workflows, Reporting artifacts, Integration points.
Maintain organized documentation repositories accessible to project stakeholders.
Support data mapping between legacy systems and SFMC components (e.g., Data Extensions, Subscriber Lists, Journey Builder, Email Studio).
Analyze historical campaign performance and help define baseline metrics such as: Open rate, Click-through rate (CTR), Conversion rate (CVR), Cost-per-click (CPC), Return on ad spend (ROAS).
Assist with project tracking, including milestones, risks, dependencies, and action items.
Prepare status reports, presentations, and meeting documentation for stakeholders.
Support User Acceptance Testing (UAT), including: Test script development, Issue tracking and triage, Coordination with development teams.
Assist with change management and user readiness: Training materials, Documentation, Stakeholder communications.
Gather insights from end users to identify workflow gaps and improvement opportunities.
Maintain awareness of data privacy, security, and compliance considerations related to customer data.
Follow established project management and change control processes.