Research Analyst

ASSYST, Inc.•Baltimore, MD

About The Position

ASSYST is seeking a Research Analyst who will support our client’s Information Technology division in the migration of a legacy, home-grown Marketing Portal to Salesforce Marketing Cloud (SFMC). This role reports to the PMO Director and works closely with the Salesforce Development Director and migration delivery team. The ideal candidate will analyze marketing technologies, campaign performance data, and audience insights while supporting project coordination, documentation, and system transition activities.

Requirements

Minimum of two (2) years of professional experience in a business environment (relevant internships included)
Familiarity with Salesforce Marketing Cloud or similar platforms such as Mailchimp or HubSpot
Demonstrated exposure to SFMC through training, coursework, certification preparation, or hands-on experience
Experience with digital marketing platforms including Google Ads and Meta Ads Manager
Experience using Google Analytics and Google Search Console
Ability to analyze campaign performance metrics such as CTR, conversion rate, CPC, ROAS, and ROI
Experience conducting A/B testing for campaigns or landing pages
Working knowledge of SDLC and Agile methodologies
Strong written and verbal communication skills
Ability to collaborate with technical and non-technical teams
Strong organizational skills and attention to detail

Nice To Haves

Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Email Studio, Automation Studio, and Contact Builder
Experience supporting platform migration or system transformation projects
Experience with SEO tools such as SEMrush
Experience with CRM platforms and marketing data workflows
Proficiency in data visualization tools such as Tableau or Power BI
Advanced Microsoft Excel skills including pivot tables and lookups
Experience with SQL or MySQL
Exposure to Python, R, or SPSS for data analysis
Experience managing paid media campaigns across digital platforms
Familiarity with conversion rate optimization methodologies
Experience with CMS or e-commerce platforms such as Shopify
Proficiency with design tools including Canva or Adobe Creative Suite
Experience creating presentations and stakeholder communication materials
Familiarity with project management tools such as Jira, Confluence, SharePoint, and Microsoft Teams
Knowledge of compliance standards including HIPAA, PII, CAN-SPAM/CASL, Section 508, and WCAG
Relevant certifications such as Google Analytics Certification or Digital Marketing credentials

Responsibilities

Analyze existing and potential marketing technology capabilities, consumer audiences, and legacy portal performance data
Support migration of the legacy Marketing Portal to SFMC
Conduct discovery and inventory of campaigns, audience segments, email templates, workflows, reporting artifacts, and integrations
Assist in data mapping between legacy systems and SFMC components
Analyze campaign performance metrics including open rates, click-through rates, conversion rates, CPC, ROAS, and segmentation metrics
Prepare reports, presentations, and briefing materials for IT leadership and stakeholders
Maintain organized documentation repositories and system records
Track project milestones, risks, dependencies, and action items in coordination with the PMO
Prepare status reports, meeting minutes, and project updates
Support User Acceptance Testing (UAT) including test script preparation, issue logging, and resolution tracking
Collaborate with IT, marketing, and business stakeholders to gather requirements and identify workflow improvements
Support change management activities including training materials and stakeholder communications
Ensure compliance with data privacy, PII handling, HIPAA requirements, and security protocols
Follow PMO processes, methodologies, and change control procedures