Rental Specialist - Bobcat of Lancaster

McGrew Equipment Company•Ephrata, PA

6d•$22 - $27

About The Position

Crownstone Equipment is seeking an experienced Rental Specialist to lead the day-to-day operations of the rental department at its Bobcat of Lancaster branch. The role oversees equipment rentals from reservation through return, ensuring equipment availability, accurate documentation, timely billing, and exceptional customer service. The Rental Specialist works closely with sales, service, parts, and yard personnel to coordinate equipment readiness, maintenance priorities, and fleet utilization, balancing customer expectations with operational priorities to support customer satisfaction and rental revenue. The position also maintains rental inventory records, supports fleet audits and equipment tracking, builds customer relationships, resolves rental-related issues, and identifies opportunities to connect rental customers with equipment sales. The role may include cross-training and supporting Parts and Service, as well as assisting with branch opening and closing operations as assigned. This is a safety-sensitive position.

Requirements

High school diploma or equivalent.
At least three years of experience in equipment rental, heavy equipment, construction equipment, dealership operations, or a related industry.
Demonstrated experience managing rental agreements, fleet utilization, equipment scheduling, and customer accounts.
Strong understanding of rental contracts, insurance requirements, equipment inspections, and billing processes.
Excellent customer service, communication, negotiation, and problem-solving skills.
Strong computer proficiency with dealership management systems, rental software, and Microsoft Office.
Ability to prioritize multiple projects while maintaining exceptional attention to detail.
Ability to perform the physical requirements of the job, including occasional lifting or moving of up to 25 pounds and infrequent lifting or moving of up to 50 pounds.

Nice To Haves

Experience with Bobcat®, Toro®, Echo®, Stihl®, or similar equipment lines.
Experience using dealership management or rental management software.
Knowledge of fleet management, equipment transportation logistics, and rental utilization strategies.
Understanding of equipment maintenance scheduling and operational readiness.

Responsibilities

Manage rental reservations, contracts, check-outs, returns, extensions, exchanges, and equipment damage assessments.
Coordinate rental fleet availability with service, parts, and yard personnel to ensure equipment is inspected, maintained, and ready for customer delivery.
Complete rental agreements, insurance documentation, waivers, and billing accurately and in compliance with company policies.
Monitor fleet utilization and equipment availability and identify opportunities to maximize rental revenue.
Build and maintain customer relationships by providing knowledgeable equipment recommendations and service.
Resolve customer concerns and rental-related issues professionally while balancing customer satisfaction with company policies.
Communicate proactively with customers about equipment availability, delays, maintenance schedules, and contract changes.
Maintain accurate inventory records and assist with fleet audits, transfers, and equipment tracking.
Partner with the sales team to identify opportunities to convert rental customers into equipment sales.
Stay current on rental fleet specifications, manufacturer updates, pricing, and industry trends.
Cross-train and support the Parts and Service Departments as business needs require.
Assist with opening and closing branch operations as assigned.
Perform other duties as assigned.