Rental Marketing Specialist

Fraserway RV•New Westminster, BC

3d•Onsite

About The Position

Fraserway RV is seeking a creative and passionate Rental Social Media & Brand Specialist to lead their social media presence and digital storytelling. This role involves developing and executing social media strategies, creating engaging content (including video and photography), managing social channels, fostering community engagement, supporting marketing campaigns, and reporting on performance. The ideal candidate is comfortable on camera, understands social media dynamics, and can translate ideas into compelling stories to drive awareness, engagement, rental inquiries, and bookings.

Requirements

Diploma or degree in Marketing, Communications, Digital Marketing, Public Relations, Business, or a related field.
3–5+ years of experience in social media management, content marketing, or digital marketing.
Experience developing social media strategies and content calendars.
Strong experience creating short-form video and social-first content.
Experience using analytics and performance data to improve marketing results.
Strong written and verbal communication skills.
Creative storytelling skills with excellent attention to detail.
Comfortable appearing and speaking on camera.
Highly organized, self-motivated, collaborative, and able to manage multiple priorities.
Completion of a satisfactory background check.
A valid driver's licence and satisfactory driver's abstract may be required.

Nice To Haves

Experience in RV, automotive, tourism, travel, lifestyle, retail, or multi-location businesses.
A passion for RVing, travel, outdoor adventure, and creating memorable customer experiences.
Experience with Meta Business Suite.
Experience with Hootsuite or similar social media management platforms.
Experience with Brand24 or other social listening tools.
Experience with Canva.
Experience with Adobe Creative Suite, including Photoshop, Illustrator, and Premiere Pro.
Experience with video editing tools.
Experience with Google Analytics.
Experience with Microsoft Office.

Responsibilities

Develop and execute social media strategy aligned with business and marketing objectives.
Create and manage monthly content calendars for promotions, campaigns, and trends.
Manage social media channels including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Monitor social media performance and optimize content based on key metrics.
Stay current with social media trends and platform changes.
Support paid social campaigns through content development and audience recommendations.
Create engaging original content such as short-form video, photography, customer stories, and RV travel features.
Participate as an on-camera spokesperson for video content.
Collaborate with rental locations across Canada to develop local content.
Maintain a consistent brand voice and visual identity.
Organize and maintain digital content and asset libraries.
Monitor and respond to social media comments, messages, and inquiries.
Build engagement with customers, travelers, influencers, and online communities.
Support influencer, ambassador, and user-generated content programs.
Monitor online reviews, social conversations, and brand sentiment.
Identify recurring customer feedback and share insights with relevant teams.
Support the development and execution of the annual Rentals marketing plan.
Assist with digital, social, email, promotional, event, and lead-generation campaigns.
Research rental market trends, competitors, and customer behavior.
Support rental promotions, trade shows, events, and other marketing initiatives.
Collaborate with the National Marketing team for campaign coordination and brand messaging.
Work with internal teams, vendors, influencers, and agency partners.
Track and report on key performance indicators (KPIs) for social media and marketing efforts.
Use social listening, analytics, and competitive research to identify opportunities.
Prepare monthly reports with actionable recommendations.
Support rental website and landing page content updates.
Assist with email marketing campaigns and customer communications.
Develop content for blogs, newsletters, and promotional materials.
Identify SEO and digital optimization opportunities.
Collaborate with external agencies on SEM and digital advertising.
Assist with tracking rental marketing budgets.
Coordinate project timelines, creative assets, vendors, and deliverables.
Ensure marketing projects are completed on time and aligned with business priorities.