Regional Vice President of Sales

Associa • Chicago, IL

6h

About The Position

The Regional Vice President of Sales is responsible for developing and overseeing sales activities in an assigned region to achieve company growth and profitability goals in alignment with the company’s vision and values. The role works with Sales Operations, Branch Presidents, Sales Directors, Marketing, and regional operations executives to expand the customer base across assigned branches and contribute to sales, training, and educational programs for clients, sales professionals, and branch presidents.

The position provides strategic direction for regional sales and marketing, supports local business development, develops market-penetration plans, and coaches sales directors and representatives. It also monitors sales and marketing performance, customer profitability, expenses, and the effective use of sales tools. The role collaborates with regional and corporate stakeholders, supports branch presentations when applicable, and conducts performance reviews.

Requirements

• Bachelor’s degree preferred and/or three to five years of experience in industry-related sales.
• Strong written and verbal communication skills, including the ability to analyze complex documents, respond to sensitive inquiries or complaints, adapt to audiences, and deliver persuasive speeches and presentations to senior management, public groups, or boards.
• Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Commitment to outstanding customer service, initiative, sound situational judgment, and effective problem resolution.
• Strong negotiation skills, both internally and externally.
• Ability to work independently in an unstructured environment and follow through consistently.
• Strong leadership skills, including coaching, performance management, and a servant mentality.
• Ability to develop relationships and foster opportunities for market growth.
• Ability to understand Associa’s value proposition, core values, services, policies, and procedures.
• Ability to understand prospects’ businesses and key value drivers and build value through Associa’s insight, experience, and solutions.
• Excellent problem-solving skills.
• Ability to measure return on investment for marketing and sales efforts.
• Proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Power BI; knowledge of Basecamp is a plus.
• Knowledge and use of CRM software, preferably Salesforce.
• Clean driving record and ability to pass background and drug screenings.

Nice To Haves

• Bachelor’s degree.
• Knowledge of Basecamp.
• Knowledge of varying group dynamics.

Responsibilities

• Develop and implement regional marketing plans and sales strategies with branches and the Marketing Department to achieve sales and profitability goals, while empowering local sales directors and maintaining strategic oversight.
• Work with local business development personnel and branch presidents to support a clear, consistent sales message for Associa.
• Initiate and coordinate action plans to penetrate new markets.
• Assist in developing and implementing marketing plans.
• Conduct one-on-one reviews with sales directors to improve communication, identify training and development needs, and improve sales performance.
• Provide timely performance feedback to Branch Presidents, RVPs, VPs, and SVPs.
• Assist branches with presentations when applicable.
• Review expenses to help meet budget guidelines.
• Follow company policies, procedures, and business ethics codes, and ensure they are communicated and implemented within the local team.
• Collaborate with key stakeholders, including SVPs, RVPs, Branch Presidents, and Marketing, to execute initiatives and understand stakeholder needs and expectations.
• Identify marketing priorities with a primary focus on lead generation.
• Work with local business development personnel to measure marketing and sales program and distribution-channel effectiveness, and make changes as appropriate.
• Recommend marketing promotions in conjunction with national campaigns.
• Lead regional development of target accounts and customer profitability improvement plans; coach sales representatives on target-account plans and goals; develop strategies to grow direct business and manage distribution sales in line with business strategies.
• Analyze regional lead-generation results through key performance metrics, set regional account-development goals, and ensure representatives effectively use sales tools and engagement channels, including Salesforce and PFL.
• Perform annual and quarterly performance reviews with the VP of Sales.
• Deliver outstanding customer service to current and potential clients, take ownership of resolving problems, and follow up with employees, VPs, and corporate partners in a timely manner.
• Coach and mentor the team, analyze recurring issues and root causes, and adjust services or processes to prevent future issues.
• Build relationships and understand prospects’ businesses and value drivers through two-way communication; develop solutions that reduce costs, increase property values, encourage community involvement, and improve service.
• Measure return on investment for marketing and sales efforts and maintain consistent timelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive