Regional Training Manager
About The Position
The Regional Training Manager is responsible for delivering and reinforcing sales training programs across a defined region, ensuring frontline teams are equipped to achieve sales goals and deliver exceptional customer experiences. This role serves as the critical link between training strategy and field execution—driving adoption, coaching leaders and associates, and ensuring training translates into measurable performance improvement. The Regional Training Manager partners closely with store and district leadership to build capability, reinforce sales behaviors, and strengthen overall sales culture.
Requirements
- 4+ years of experience in sales training, retail leadership, or learning & development.
- Strong facilitation and in-person/virtual coaching skills.
- Experience working in a retail or multi-location environment.
- Proven ability to influence frontline teams and leaders (without authority).
- Strong communication and interpersonal skills.
- Ability to travel regularly within the region.
Responsibilities
- Partner with sales leadership to identify skill gaps and training needs across customer-facing roles.
- Deliver training that supports improved sales behaviors, product knowledge, and customer engagement.
- Provide field leaders with coaching tools and reinforcement strategies to sustain learning.
- Facilitate sales training programs across the region, including Store Manager onboarding, product knowledge, selling skills, and customer engagement, supporting sales and service frameworks and ensure consistent execution.
- Ensure consistent execution and adoption of training initiatives across all stores and channels.
- Partner with District and Regional leaders to support ongoing development and successful integration of new Store Managers.
- Act as a subject matter expert on leadership development, sales behaviors, and training content.
- Conduct regular store visits to observe sales behaviors and provide real-time coaching to associates and leaders.
- Partner with District and Store Managers to identify skill gaps and deliver targeted development.
- Equip leaders with tools and strategies to develop, reinforce training and sustain a high-performance culture.
- Collaborate with District and Regional leaders, as well as corporate teams to align on training, business needs, and regional objectives.
- Participate in monthly business reviews and utilize insights to inform training focus, store visit strategy and store development plans.
- Provide field insights to improve training content, relevance, and effectiveness.
- Track and evaluate the effectiveness of training through store visits, business performance metrics, observations, and filed feedback.
- Identify trends and opportunities across the region to inform training focus and priorities.
- Provide regular updates to leadership on training impact, insights, and opportunities.
Benefits
- Eligible to participate in the Guitar Center Company bonus program based on Company performance.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
