MS Walker Brands Regional Sales Specialist

MS Walker•Berkeley, CA

11d•$60,000 - $75,000

About The Position

M.S. Walker has an immediate opening for a Regional Sales Specialist in Northern California for the MS Walker Brands team. Join our efforts and be part of the team that takes this portfolio’s market impact to the next level! Information regarding the brands represented can be found at: http://www.mswalker.com/national-brands/ [http://www.mswalker.com/national-brands/] https://www.mswalker.com/nationalspirits [https://www.mswalker.com/nationalspirits] Also, on Instagram at @mswalkerbrands

Requirements

An Entrepreneurial Mindset with excellent selling skills!
High Energy & Enthusiasm - Be a motivated self-starter who can work on a very small team as well as independently
Possess excellent time management and organizational skills
Must be 21 years of age or older at the time of application
Must live in the assigned territory area with reliable transportation and have the ability to travel throughout territory
Bachelor’s Degree or higher
Minimum of 5 years professional experience in alcohol beverage sales
Knowledge of wholesale distribution and operations
Able to regularly work during evenings and weekends
Strong interpersonal and problem-solving skills required
Microsoft Office and Google Suite proficiency
Desire to work in a fast-paced, growing company
Strong relationships in both the independent off and on-premise channels.
Excellent written and verbal communication skills, including writing and delivering presentations
Deadline-oriented, self-starter who is proactive and holds self to high standard of work quality
Ability to interface with the distributor personnel
Strong and active social media presence

Nice To Haves

Deep knowledge of spirits and cocktail development. Experience as a bartender creating craft cocktails is a plus.
Natural and charismatic storyteller, with strong public speaking skills, who has a passion for sharing their cocktailing tales with others
Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers

Responsibilities

Achieve sales success:
Visit 75+ accounts on a monthly basis
Daily interactions with key decision makers
Cultivate and curate “partner” accounts
Make new retail and on-premise volume placements (features and permanent)
Selling in and merchandising retail displays in existing and new retailers with the most up to date point of sales materials
Activate each brand’s cocktail strategy at retail and on trade
Achieve competitive brand adjacencies at retail for existing and new placements
Achieve in service volume cocktail placements in the on-premise channel
Follow up to train staff on DNA, provenance, features and benefits of the MSWB portfolio
Follow up to conduct consumer events, seminars and tastings in key accounts
Serve as regional facing product knowledge expert for the portfolio; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
Educate consumers, trade, and distributor/broker partners on benefits of the MSWB Portfolio
Contribute to social media content that documents the MSWB’s impact in the regional community
Support and work with sales teams at distributor in the market, at meetings and events
Create and manage agenda for MSWB Brand team and brand owner/dignitary market work, events etc.
Support retail, on-trade and consumer shows as required; attend the brand's presence and other events in core markets
Minimum of 4 in store tastings a month between Thursday afternoon and Sunday afternoon
Provide monthly recaps of all activities
Track KPIs, sales and reach goals regularly
Report markets trends and competitor activity