Regional Sales Manager

SMS Equipment Inc.•Winnipeg, MB

12d•CA$115,000 - CA$125,000•Onsite

About The Position

SMS is looking for a Regional Sales Manager to achieve assigned sales goals through effective leadership of the sales team across the East Prairies region. This role partners closely with Operations Managers and key stakeholders to drive strategic sales plans, strengthen customer relationships, and grow market share and profitability across equipment sales.

Requirements

Proven sales or territory management experience.
Demonstrated leadership or people management capabilities.
Strong equipment knowledge, including machine specifications, configuration, and operation.
Ability to influence others to achieve business objectives.
5–10 years of experience within the construction, forestry, or utility equipment industry.
Strong leadership, coaching, and team development skills.
Ability to analyze market conditions and develop strategic sales plans.
Excellent communication and stakeholder management abilities.
Knowledge of customer service standards and sales best practices.
Ability to thrive in a fast-paced, results-driven environment.
Intrinsically motivated and committed to making safe choices.

Responsibilities

Lead and direct day-to-day sales activities across construction, forestry, and utility market segments to drive market share and profitability growth.
Collaborate with Operations Managers and cross-functional teams to align sales strategies with organizational goals.
Oversee and support multi-unit transactions, ensuring optimized OEM support and bundled service and parts solutions.
Approve sales transactions within authority levels and escalate where required.
Monitor market trends, competitor activities, and forecast data to identify opportunities and risks.
Develop and implement targeted sales and marketing strategies to achieve and exceed revenue targets.
Ensure consistent application of pricing strategies and corporate sales standards.
Provide recommendations to enhance sales performance and support long-term growth initiatives.
Lead, coach, and develop a team of sales representatives to maximize performance and territory coverage.
Support recruitment, onboarding, and ongoing training of sales staff.
Monitor performance, provide feedback, and implement corrective action plans as needed.
Promote a culture of professionalism, accountability, and customer-focused service.