Regional Sales Manager

Red Bull•Santa Monica, CA

8d•Hybrid

About The Position

Reporting to the VP of Club, your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Your main responsibilities will include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with assigned accounts; and develop solutions that resonate with customer needs while achieving our goals. This Regional Account Manager will be able to sit out of Phoenix, AZ, Santa Monica, CA, or Seattle, WA.

Requirements

6+ years of sales and key account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation.
Experience in chains across multiple channels (ex. grocery and convenience).
Experience using internal and external data sources (i.e. IRI).
Negotiation experience.
Must have a valid US Drivers Liscense.

Nice To Haves

Bachelor's degree preferred or experience in lieu of degree.
English, additional languages an advantage.

Responsibilities

Executes distribution on priority packages following HQSG (Headquarter Sales Group) recommendations.
Ensure all regional/divisional/banner schematics reflect Red Bull standards and chain HQ directives relative to flow and package mix.
Sells Red Bull's Optimum Price program by using best practices and available tools.
Customizes presentations to better appeal to customer's needs.
Recommend main accounts prices aligned with national RBNA standards and target price ranges.
Develops annual promotion schedule following chain HQ goals.
Creatively sell our standards and price points in a way that resonates with the customer's needs.
Ensure all promotions are accompanied by POS and incremental displays.
Customizes sales pitch to achieve account goals while driving permanent displays.
Evaluate Return on investment before recommending specific POS or customized solutions.
Implement displays following HQSG channel guidelines.
Establish 'Wiring Model' that ensures communication with all regional chain decision makers.
Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regions.
Manage Travel and Entertainment spending to assigned budget.
Work with Head of account to evaluate Return on investment with regards to all regional/divisional/banner level programming and promotions.
Work with Category Management Team to evaluate Return on investment with regards to 'pay-for-space' agreements and communicates insights to HQ Sales Group.
Guide post-promotion analysis following all programs to evaluate promotional effectiveness.
Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that create future strategy and better understanding of consumer purchase patterns.
Analyze your business/customers sales to define priorities and focus.
Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities.
Provide Energy Insights that create change in promotion, price, or display practices.