Regional Sales Manager - Appalachian

O'Neill Beverages Co., LLC•Nashville, TN

1d•$110,000 - $125,000

About The Position

O’Neill Vintners & Distillers is seeking an experienced Regional Sales Manager to drive sales and growth across North Carolina, South Carolina, and Tennessee. The role reports to the Vice President of the Central Region and partners with senior-level distributor networks, strategic accounts, and internal teams to maximize revenue, expand market share, and elevate brand visibility across on-premise and off-premise channels. The position leads brand strategy and budget management and collaborates with the Strategic Accounts team on execution and growth. The Regional Sales Manager develops and executes annual sales plans, oversees regional and key-customer P&L, manages distributor and customer relationships, and evaluates the performance of strategic account programs and broader market initiatives. The role requires regular customer and market travel, extensive computer use, and occasional visits to headquarters. Travel is approximately 40%.

Requirements

At least 5 years of industry or sales experience in a consumer products environment.
Experience owning revenue, A&P spend, and budgets.
Knowledge and experience with on-premise and off-premise business and the three-tier system.
Valid state driver’s license.
Ability to build and maintain effective working relationships with distributors, accounts, and internal stakeholders.
Strong command of pricing structures.
Strong negotiation skills with distributors and key accounts.
Proficiency in Microsoft Office, including Word and Excel, and demonstrated excellence in building PowerPoint presentations.
Excellent written, oral, and listening skills.
Ability to manage multiple projects, set priorities, and complete assignments accurately and on time.
Ability to analyze data, solve problems, influence others without direct authority, and present effectively to groups.
Ability to lift up to 50 pounds, perform repetitive-motion activities, coordinate multiple tasks, and maintain focus and attention to detail in a fast-paced environment.
Ability to determine wine color, smell, and taste using sight, smell, and taste.
All employees must pass a comprehensive background check and drug screen and adhere to Company, Federal, and State Food Safety Regulations and Policies.

Nice To Haves

Large-state or multi-state management experience.
Bachelor’s degree in a related field is preferred.

Responsibilities

Develop and execute annual sales strategy and plans, including pricing, focus markets, and KPIs.
Manage the regional and key-customer P&L.
Execute and evaluate Strategic Account programs.
Analyze business and brand performance proactively and report findings to the Vice President.
Own relationships and lead local key account and customer meetings.
Manage senior-level wholesaler relationships, including with VP Wine, EVP, and local customer account teams.
Lead and prepare monthly and quarterly reviews using O’Neill Scorecards.
Manage market activities, including GSMs, surveys, blitzes, account visits, and work-withs.
Execute, measure, and evaluate national and local programs and initiatives.
Grow share in assigned accounts through new distribution and programming activation.
Build annual account objectives with marketing, customer, and wholesaler teams.
Execute pricing and account investment strategies.
Use syndicated and qualitative data to inform insights and storytelling.
Collaborate with the Strategic Accounts team to drive execution and growth across on-premise and off-premise channels.
Travel to customer sites and markets, with travel estimated at 40%.
Manage multiple projects, set priorities, and complete assignments accurately and on time.