Regional Sales Manager

GEA • Oakdale, MN

1d

About The Position

The Regional Sales Manager for Service Sales – Food & Dairy is responsible for promoting and securing sales of spare parts, repairs, field service, upgrades, customized service projects, and service level agreements for GEA’s North American service business. The role develops and implements the service sales strategy for its area, coordinates customer engagement with New Sales counterparts, and works to identify and realize joint sales opportunities.

The position leads service sales activity for the Food & Dairy segment, manages key customer accounts, and develops opportunities through customer visits, presentations, demonstrations, quotes, negotiations, and follow-up. It supports small- to medium-scale projects and large plant Service Level Agreements, seeks cross-selling and upselling opportunities, and provides market feedback to sales management. The role works with internal GEA resources and represents the company professionally to customers and industry stakeholders. Travel may be up to 75% of the time, with some international travel potentially required.

Requirements

• At least 5 years of service sales or capital equipment sales experience.
• Bachelor’s degree, preferably in Engineering or Business Management; relevant experience with a demonstrated record of success may be accepted instead.
• Required language: English.
• Experience in service or capital equipment sales in a service or engineering environment.
• Working knowledge of the beverage industry and manufacturing processes and equipment used to make low-acid products.
• In-depth knowledge of service offerings and local market requirements across different customer groups.
• Ability to implement a strategic service sales plan.
• Excellent written and verbal communication skills, including the ability to present, convince, and negotiate in face-to-face meetings.
• Ability to build and maintain customer relationships and networks, including with decision-makers, influencers, gatekeepers, and buyers.
• Ability to understand market trends and competitor developments and adapt accordingly.
• Strong commercial acumen and ability to drive revenue growth and develop new business.
• Ability to work effectively with internal and external stakeholders across levels, functions, brands, and cultures.
• Experience working remotely and comfort with frequent travel.
• Ability to travel up to 75% of the time; some international travel may be required.
• Must be authorized to work in the United States without current or future visa sponsorship.

Nice To Haves

• Knowledge of aseptic processing and powder packaging.
• International travel availability.

Responsibilities

• Work with the Director of Service Sales and other business areas to refine and implement the service sales strategy for the area of responsibility.
• Lead service sales activities for the Food & Dairy segment and prioritize initiatives.
• Coordinate service sales planning, forecasting, and reporting for the assigned area.
• Align with new equipment and project sales teams to coordinate the sales approach and identify service opportunities.
• Actively manage key customer accounts and identify upsell and cross-sell opportunities.
• Promote and secure sales of spare parts, repairs, field service, upgrades, service products, customized service projects, and service level agreements.
• Visit potential and existing clients to secure opportunities, orders, and agreements; give presentations or demonstrations as appropriate.
• Promote small- to medium-scale projects and large plant Service Level Agreements.
• Prepare quotes, follow up, and ensure sales are executed in a timely manner.
• Participate in the negotiation of offers, quotations, and contract terms and conditions.
• Develop sales contacts, approaches, and proposals in consultation with appropriate GEA parties.
• Use and regularly update sales tools.
• Participate in trade shows to promote equipment service sales alongside new equipment sales.
• Provide market feedback on competition and trends to equipment and service sales management.
• Use available GEA resources, including new equipment sales personnel, field service technicians, and product specialists, to generate sales.

Benefits

• Medical, dental, and vision coverage beginning on the first day.
• 12 paid holidays, including a flexible floating holiday.
• 136 hours of paid time off.
• 7% 401(k) employer match.
• Tuition reimbursement.
• Wellness incentive program.
• Confidential Employee Assistance Program.
• Flexible Health Savings and Spending Accounts.
• Potential eligibility for a discretionary bonus and/or equity awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level