Regional Sales Manager - Mid-Atlantic

Ruger•Southport, CT
•Remote

About The Position

Sturm, Ruger & Co., Inc. is seeking a full-time Regional Sales Manager to manage the overall sales matrix of the assigned regional territory. The ideal candidate will have a positive attitude and a strong ability to work with others to further the Company’s core values of Integrity, Respect, Innovation and Teamwork. This is a remote role with significant travel required across the assigned territory of Tennessee, South Carolina, North Carolina, Virginia, Maryland, and Delaware. The preferred candidate will reside centrally to the territory in North Carolina or Southern Virginia.

Requirements

  • Experience with direct selling experience is required.
  • Ability to call on and work directly with buyers and executives in mid to large size businesses.
  • Strong presentation, verbal and communication skills are essential.
  • Demonstrated sales ability and technical aptitude is required.
  • Knowledge and track record of territory development including new business accounts.
  • Proficiency with Microsoft Word, Excel, Outlook is required.
  • Previous experience working in the firearms industry is required.
  • Must be able to successfully pass a drug and background screening.
  • Must be eligible and willing to handle firearms.

Nice To Haves

  • Strong knowledge in communications, collaboration and data technology with specific experience selling Ruger’s product line highly preferred.
  • Knowledge of selling professional services and managed services is preferred.
  • Bachelor's Degree, with a concentration in Business or Marketing is preferred.

Responsibilities

  • Extensive travel, minimum one hundred nights per year, throughout assigned territory calling on current and prospective customers to manage inventory levels and solicit orders.
  • Promotional planning with retailers and distributors to sell Ruger goods through to end users. This will include, but not limited to scheduling, advertising, planning, securing inventory, and working the counter at weekend events in independent retail stores.
  • Manage inventory levels by working closely with our independent distributors within assigned territory.
  • Display and demonstrate products and programs using samples, catalogs, and/or electronic media.
  • Train distributor and retail sales staff about the unique features of Ruger products.
  • Regular attendance at trade shows and other company sponsored events including evenings and weekends.
  • Preparation of a variety of sales related reports and company expense reports.
  • Work with planning teams on weekly production schedule / forecasting to prioritize Sales need.
  • Research and help resolve customer order / billing issues
  • Manage pricing, including annual repricing process
  • Travel to various Ruger locations as agreed and required
  • Attend trade shows and other company sponsored events as agreed and required
  • Other duties and projects as assigned

Benefits

  • Competitive compensation package including competitive salary, profit sharing and bonus (bonus and profit sharing based on company performance)
  • Health benefits including medical, dental, and vision
  • Life and Retirement benefits including 401k match, discretionary supplemental 401k contribution, basic and supplemental life options, as well as short- and long-term disability plans
  • Paid Time Off (PTO)
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service