Regional Sales Manager - Buffalo, NY Region

Complete Payroll Processing•Buffalo, NY

About The Position

The Regional Sales Manager (RSM) leads, develops, and produces results within an assigned sales region. The role combines strategic leadership with hands-on sales execution to drive regional growth and profitability. The RSM establishes accountability across the sales team, coaches and develops staff, and contributes directly to sales production when the region is short-staffed, below goal, or pursuing growth initiatives. The role also cultivates referral partnerships, represents the company at networking and community events, and collaborates with internal departments and executive management to align regional performance with company objectives. The RSM manages and develops the regional team, monitors performance, and prepares forecasts and action plans. The position has budgeting, planning, and forecasting responsibilities for the assigned team and region, and is expected to use independent judgment in building strong client and team relationships. The RSM provides employee performance and disciplinary reviews and is responsible for team members within the territory. The role requires maintaining confidentiality of company and client information and continued development of professional and technical knowledge.

Requirements

Bachelor's degree, preferably in Business, Finance, Marketing, or a related field, or equivalent experience.
At least 3 years of successful B2B sales experience with a proven record of meeting or exceeding quotas.
At least 3–5 years in management or leadership positions overseeing a sales team.
Demonstrated ability to increase revenue and manage regional or territory-wide sales goals.
Strong interpersonal, organizational, and communication skills, including the ability to coach, mentor, and motivate a sales team.
Experience taking a hands-on role in sales production when needed to achieve regional goals.
Ability to build and maintain relationships with referral partners, Centers of Influence, and networking contacts to generate leads and opportunities.
Ability to multitask, prioritize, and perform effectively in a fast-paced, growth-oriented environment.
Proficiency with MS Office (Word, Excel, PowerPoint), Google Apps, and CRM systems.
High level of discretion and flexibility, and ability to collaborate closely with executive management.
Ability to use independent judgment to support strong client and team relationships.
Agreement to comply with the confidentiality policy.

Nice To Haves

Payroll sales experience is a major asset.

Responsibilities

Manage assigned sales staff to achieve individual and regional production goals.
Track, analyze, and report weekly sales results to leadership, including insights and action plans for performance improvement.
Conduct ongoing face-to-face coaching across the sales process, including telemarketing, foot traffic, prospecting, and lead management.
Ensure consistent use of the sales CRM for pipeline management, activity tracking, and accurate forecasting.
Lead weekly sales meetings and trainings that promote accountability, skill development, and team alignment.
Build, maintain, and service relationships with Centers of Influence and referral partners to support lead flow and market presence.
Recruit, hire, and onboard sales talent.
Personally prospect, network, and close business when the region is short-staffed, under goal, or pursuing growth initiatives.
Represent the company at community and networking events to expand brand visibility and strengthen referral partnerships.
Contribute field analysis, recommendations, and feedback to companywide marketing and sales strategies.
Prepare and execute action plans to improve production, quality, and service standards, and identify process and system enhancements.
Develop annual and gross-profit plans by forecasting sales quotas, projecting revenue and profit goals, analyzing market trends, and recommending pricing or positioning adjustments.
Assess client needs, competitive positioning, and emerging trends to identify opportunities and increase regional market share.
Maintain strict confidentiality of company and client information.
Maintain professional and technical knowledge through continued education, networking, and industry involvement.
Complete special projects assigned by executive staff and other duties assigned by management.
Provide employee performance and disciplinary reviews.
Plan and forecast the budget for the assigned team or region.