Regional Sales Manager - Buffalo, NY Region

Complete Payroll Processing Inc. • Buffalo, NY

8d

About The Position

The Regional Sales Manager (RSM) leads, develops, and produces results within an assigned sales region. The role combines strategic leadership with hands-on sales execution to drive consistent regional growth and profitability. The RSM holds the sales team accountable, coaches and develops team members, and personally contributes to sales production when the region is short-staffed, under goal, or pursuing growth initiatives. The RSM also develops referral partnerships, represents the company at networking and community events, and collaborates with internal departments to align regional performance with company objectives.

The role includes managing and developing sales staff; monitoring, analyzing, and reporting sales performance; maintaining accurate CRM usage; recruiting and onboarding sales talent; and planning regional quotas, revenue, and profit goals. The RSM assesses market conditions, client needs, competition, and emerging trends to identify opportunities and improve market share. The position has responsibility for team members within the territory, regional budgeting, planning, and forecasting, and requires discretion in handling company and client information.

Requirements

• Bachelor's degree, preferably in Business, Finance, Marketing, or a related field, or equivalent experience.
• At least 3 years of successful B2B sales experience with a track record of meeting or exceeding quotas.
• At least 3–5 years in management or leadership positions overseeing a sales team.
• Demonstrated ability to increase revenue and manage regional or territory-wide sales goals.
• Strong interpersonal, organizational, and communication skills, including the ability to coach, mentor, and motivate a sales team.
• Experience taking a hands-on role in sales production when necessary to achieve regional goals.
• Ability to build and maintain relationships with referral partners, Centers of Influence, and networking contacts to generate leads and opportunities.
• Ability to multitask, prioritize, and perform effectively in a fast-paced, growth-oriented environment.
• Proficiency with MS Office (Word, Excel, PowerPoint), Google Apps, and CRM systems.
• High level of discretion and flexibility, and ability to collaborate closely with executive management.
• Agreement to comply with the confidentiality policy.

Nice To Haves

• Payroll sales experience is a major asset.

Responsibilities

• Manage assigned sales staff to achieve individual and regional production goals.
• Track, analyze, and report weekly sales results to leadership, including performance insights and action plans.
• Conduct ongoing face-to-face coaching on the sales process, including telemarketing, foot traffic, prospecting, and lead management.
• Ensure consistent use of the sales CRM for pipeline management, activity tracking, and forecasting accuracy.
• Lead weekly sales meetings and trainings to promote accountability, skill development, and team alignment.
• Build, maintain, and service relationships with Centers of Influence and referral partners.
• Recruit, hire, and onboard sales talent.
• Personally prospect, network, and close new business when the region is short-staffed, under goal, or pursuing growth initiatives.
• Represent the company at community and networking events to expand brand visibility and strengthen referral partnerships.
• Contribute field analysis, recommendations, and feedback to companywide marketing and sales strategies.
• Prepare and execute action plans to improve production, quality, and service standards and identify process and system enhancements.
• Develop annual and gross-profit plans by forecasting regional sales quotas, projecting revenue and profit goals, analyzing market trends, and recommending pricing or positioning adjustments.
• Assess client needs, competitive positioning, and emerging trends to identify market opportunities and increase regional market share.
• Protect company and client information by maintaining strict confidentiality.
• Maintain professional and technical knowledge through continued education, networking, and industry involvement.
• Complete special projects assigned by executive staff and other duties assigned by management.
• Provide employee performance and disciplinary reviews.
• Use independent judgment to support strong client and team relationships.
• Plan and forecast the budget for the assigned team or region.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager