Regional Sales Manager, Bay Area

Lakeshore Learning Materials, LLC•Oakland, CA
•$100,000 - $110,000•Remote

About The Position

Lakeshore is seeking an energetic, talented Regional Sales Manager to extend its reach in the K–12 educational market. The role focuses on cultivating new and existing relationships with school districts and educational programs, serving customers in early childhood and education while exploring opportunities in middle and high schools. The manager is responsible for a designated geographic territory, which may include multiple states, and works with internal sales resources and company teams to support customer needs and increase business. The position offers a competitive base salary and uncapped commissions, with support from sales and marketing teams. Candidates should ideally live in the Oakland, Castro Valley, or Berkeley area, with consideration for other East Bay locations, and be able to travel throughout the territory as needed, including approximately 20% overnight stays.

Requirements

  • At least 3 years of successful sales experience and proven entrepreneurial know-how.
  • Strong presentation skills and the ability to speak to customer needs at all levels.
  • Strong work ethic, team-player mentality, and ability to perform outstanding work from home.
  • Ability to travel within the territory as needed, including approximately 20% overnight stays.
  • Proficiency with Microsoft Office Suite and CRM platforms.
  • Strong written and verbal communication skills.
  • Excellent administrative and organizational skills.
  • Great attention to detail.

Nice To Haves

  • Bachelor’s degree strongly preferred.
  • Ideally reside in Oakland, Castro Valley, or Berkeley; consideration is given to the broader East Bay, including Hayward, San Leandro, Concord, Orinda, Walnut Creek, and Vallejo.

Responsibilities

  • Secure new and repeat business by building strong relationships with key customers and stakeholders in the assigned territory.
  • Partner with internal sales resources to support customer needs and increase business.
  • Consistently call on customers and build and maintain relationships within the assigned territory.
  • Collaborate with the RVP/RD to develop, adjust, and execute sales strategies.
  • Target key customers and assess and uncover their needs.
  • Communicate respectfully, effectively, concisely, and clearly with internal partners in regular meetings across HQ departments and sales channels to streamline communication, build relationships, and increase sales.
  • Participate in local, state, and national conferences to promote the Lakeshore brand.

Benefits

  • Uncapped commission structure.
  • Paid leave for new parents.
  • Medical, dental, and vision coverage, including EPO, PPO, and HSA options.
  • 401(k) retirement plan with company contribution.
  • Flexible benefit options.
  • Employee discount on products.
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