Regional Sales Manager (West)

Open Farm • Los Angeles, CA

16h • Remote

About The Position

At Open Farm, we are dedicated to transforming pet nutrition through premium, ethically sourced food and treats. As one of North America's fastest-growing CPG companies, we prioritize consciously sourced, high-quality ingredients from responsible farmers and fisheries. The Regional Sales Manager is crucial to our continued success, ensuring national account strategies are executed effectively in the field. This role supports growth by driving successful product launches, managing merchandising, strengthening retail relationships, ensuring compliance with resets and promotions, and delivering structured training within strategic retail chains. Reporting to the Vice President, National Accounts, this field-driven position partners closely with National Account Directors and Territory Sales Managers to achieve sales performance and maintain alignment with national objectives. Success directly impacts sales growth, brand representation, operational consistency, and disciplined capital deployment, with accountability for trade and expense management to ensure profitable growth.

Requirements

• Demonstrates ability to drive measurable sales growth within a retail account or defined region, with clear accountability to performance targets and execution standards.
• Strong background in field execution, merchandising compliance, and retail operations within structured retail environments.
• Proven experience delivering structured trainings and presenting to district and store level leadership with confidence and clarity.
• Exceptional interpersonal skills with the ability to build productive relationships across multiple levels of retail leadership.
• Strong organizational discipline and ability to manage extensive travel, high store volume, competing priorities, and field execution schedules effectively.
• Demonstrates ability to anticipate execution gaps, surface field insights proactively, and operate with limited direction in a fast-paced launch environment.
• Competence in Excel, PowerPoint, and CRM systems to support disciplined reporting, structured communication, and data-driven decision-making.
• Demonstrates ownership of trade and field activation budgets with measurable ROI accountability.
• Strong financial acumen, including experience prioritizing investments, evaluating effectiveness, and making disciplined allocation decisions that protect margin.
• Experience building structured trade programs within defined budget parameters to drive retail engagement and sell-through.
• Proven stewardship of travel and expense budgets with disciplined cost management.
• Minimum of 20+ in-person store visits per week, with flexibility to adjust based on training sessions, district meetings, and launch priorities.
• Up to 60% overnight travel depending on geographic concentration and account needs.
• Valid driver’s license, reliable transportation, and the ability to travel extensively are required.
• This is a remote, field-based position. Candidates must reside within assigned region, be able to travel consistently in the region, and ideally live near a major airport hub.

Nice To Haves

• Previous experience within the pet industry and/or supporting strategic retail chains is considered a strong asset.

Responsibilities

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption, and effective training penetration.
• Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance, and promotional execution standards are consistently met.
• Monitor store-level sales trends and execution quality, proactively identifying opportunities to strengthen sell-through, correct gaps, and improve overall chain performance.
• Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets, and timely CRM documentation.
• Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner.
• Build and maintain productive relationships with district managers, store managers, and retail teams to support sales growth, execution consistency, and long-term partnership alignment.
• Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns, and launch sessions, designed to improve product knowledge, drive advocacy, and increase sell-through.
• Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations.
• Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance.
• Support grand openings, district meetings, in-store activations, and promotional initiatives through disciplined on-site execution aligned with national account strategy.
• Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation.
• Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market.
• Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives.
• Manage regional trade and travel budgets with accountability to ROI and margin objectives.

Benefits

• Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact [email protected]. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 11-50 employees