Regional Sales Manager - Ontario

Canopy Growth

4d•Remote

About The Position

The Regional Sales Manager, Ontario is responsible for the performance of Canopy Growth’s Canada Adult Use sales team in the province. The role oversees sales performance, tactical planning, cross-functional collaboration, customer relationships, team engagement, training, and development. The successful candidate will lead a team of sales professionals to meet and exceed targets, while helping make Canopy Growth customers’ first choice. The role reports to the Senior Director, Sales, Canada Adult Use. This is a full-time position based remotely in the Greater Toronto Area. Salary is $100,000–$115,000 plus a car allowance. Benefits include extended health and dental coverage, paid vacation, and participation in an employer-supported retirement savings program. The chosen applicant must successfully complete background and reference checks. Accommodations are available upon request during the selection process.

Requirements

Previous sales management experience, including success leading and growing a sales team through hiring, training, and mentoring.
At least 5 years of experience in sales, team management, brand management, and event sponsorship.
Proven ability to grow brand awareness within a province using creative approaches.
Strong leadership skills and ability to manage a highly skilled team and collaborate with diverse internal and external stakeholders.
Proven record of team management and achieving KPIs.
Clean driver’s abstract.
Technological proficiency and comfort working in a data-driven environment.
Proven ability to work remotely and independently.
Entrepreneurial mindset, strong customer curiosity, and ability to turn customer insights into sales opportunities.

Nice To Haves

Experience in beverage alcohol or a related industry.

Responsibilities

Recruit, coach, resource, and manage performance to build a high-performing team.
Align provincial sales objectives with Canopy Growth’s business objectives, and ensure sales strategy, forecasting, resource planning, and budgeting support company goals.
Build brand and consumer awareness through community engagement opportunities.
Build relationships with key stakeholders to grow sales, identify trends, and provide customer education.
Oversee business development in the assigned province, assess opportunities, and develop strategic sales plans.
Develop and implement sales strategies aligned with integrated business planning.
Assess sponsorship and event opportunities to promote the brand within applicable regulations.
Achieve revenue, market share, profit, and other financial and sales performance objectives.
Manage and delegate KPIs to Territory Managers, ensuring they have the tools to meet volume and share targets, distribution and assortment goals, product placement and pricing standards, product quality standards, outlet route plans and call-frequency requirements, and brand and merchandising guidelines.
Establish and deliver sales budgets for salaries and benefits, travel and expenses, and trade spend.
Coordinate with Creative and Marketing to execute marketing programs, strategies, and events.
Create geographic territories for managers to support effective route management.
Develop a healthy sales culture reflecting Canopy Growth’s ideologies and goals.
Perform other duties as assigned.