Regional Sales Manager - Retail West

Bridor USA, Inc.•Oakland, CA

1d•Remote

About The Position

At Bridor North America, we bring premium European-style breads and pastries to retail customers across North America. Our products help grocery retailers elevate their bakery departments through quality, innovation, merchandising, and consistency consumers trust. We are seeking a driven, curious, and entrepreneurial Regional Sales Manager – Retail West to help accelerate retail growth across the Western U.S. This is a high-impact, field-based sales role for someone who understands how retail works but also brings an open-minded and adaptable approach to growth. We are looking for someone who is motivated, collaborative, comfortable working independently, and excited to help expand a premium brand in a growing market. This is not a maintenance role. This is an opportunity to build, grow, and make an impact. The Regional Sales Manager – Retail West is responsible for providing sales, marketing, and merchandising leadership to retail customers throughout the Western U.S. territory. This role is focused on growing sales, strengthening customer and broker relationships, identifying new opportunities, and executing customer-specific growth strategies that drive profitable results.

Requirements

5–10 years of Retail Sales experience, preferably within the In-Store Bakery sector
Working knowledge of marketing, analytics, and/or research
Proven ability to drive sales growth and develop new business opportunities
Experience managing and developing relationships with retail customers and broker partners
Strong understanding of retail environments and customer relationship management
Ability to work independently from a home office while collaborating effectively with internal teams
Curious, adaptable, and open-minded approach to business and problem solving
Strong communication and relationship-building skills
Ability to effectively present ideas, opportunities, and business plans to customers and internal teams
Strong analytical and problem-solving capabilities
Demonstrated ability to drive sales results and manage multiple priorities
Proficiency in Microsoft Office products including Excel, PowerPoint, Word, and Outlook
Self-motivated with strong organizational and time management skills
Ability to work effectively both independently and as part of a larger team
Must follow all company safety, health, environmental, and operational policies

Nice To Haves

Bachelor’s degree preferred, but not required

Responsibilities

Manage and develop relationships with retail customers and broker partners throughout the territory
Use relationships and market knowledge to identify and pursue new business opportunities
Develop and maintain strong contacts within assigned accounts to influence decisions and support long-term growth
Develop annual business plans for customers focused on maximizing opportunities and driving profitable growth
Lead the planning, execution, evaluation, and presentation of customer-specific marketing initiatives and R&D projects
Expand business within existing accounts while developing new customer relationships
Analyze category, industry, and competitive trends to identify opportunities and recommend proactive growth strategies
Lead major projects, product launches, and retail rollouts from planning through execution
Partner closely with Marketing, R&D, Operations, and leadership teams to support customer initiatives
Recruit and manage broker relationships when necessary to support regional sales objectives
Maintain a strong understanding of market trends, customer needs, and competitive activity