Regional Sales Manager, Buying Groups

Red Bull•Dallas, TX

About The Position

The Regional Sales Manager, Buying Groups leads the development, execution, and growth of Red Bull’s business strategy across assigned Buying Group partnerships, primarily Independent Buyer’s Company (IBC). The role drives sales volume, distribution, pricing, promotions, member engagement, and Quality Points of Distribution (QPOD), building collaborative relationships with Buying Group leadership, local IBC field teams, convenience retail partners, internal cross-functional teams, and Distributor Partners. The RSM translates channel and customer priorities into practical, financially responsible programs that are straightforward to implement and mutually beneficial. The role negotiates and manages customer programs, aligns member incentives, supports onboarding and program transitions, and helps ensure field execution meets customer agreements and Buying Group strategies. The RSM develops and manages Buying Group partnerships, builds relationships with local field leadership and member operators, calls on local chain convenience customers, and supports member communication and adoption of Red Bull initiatives. The role develops customer-specific programs, secures local programming and store-level selling opportunities, and executes distribution, pricing, promotion, and merchandising priorities. The position manages customer agreements, annual programming commitments, incentive structures, marketing deliverables, member compliance, program transitions, and assigned budgets. It analyzes sales, distribution, share, promotions, member participation, and execution data; evaluates program ROI; and uses insights to inform customer decisions. The RSM conducts business reviews, maintains stakeholder communication models, shares Red Bull marketing and category insights, resolves issues, and collaborates with Distributor Partners and internal teams to align program direction and execution.

Requirements

At least 4 years of sales and key account experience with a strong track record of success.
Experience in chains across multiple channels; grocery and/or convenience experience is preferred.
Strong analytical skills and experience using internal and external data sources.
Excellent communication and active listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Proficiency in Microsoft Excel and PowerPoint.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Sales and key account experience in beverage, CPG, or FMCG industries, or within a Direct Store Delivery (DSD) operation.
Experience in grocery and/or convenience channels.

Responsibilities

Build relationships with Buying Group leadership, decision makers, member operators, Distributor Partners, and internal cross-functional teams.
Build relationships with local IBC field leadership to improve communication, market-level alignment, and execution.
Call on local chain convenience customers that are IBC members to identify store-level opportunities and support agreed Red Bull standards.
Support member communications, onboarding, program awareness, and adoption of Red Bull initiatives, including guidance on program expectations, suggested retail pricing, merchandising standards, and execution requirements.
Develop scalable, customer-specific programs aligned with Red Bull standards for distribution, price, promotion, merchandising, and display execution.
Secure local programming opportunities, promotional support, incremental displays, merchandising commitments, and other market-level growth opportunities.
Identify and secure store-level opportunities that increase Red Bull visibility, distribution, display activity, and consumer engagement.
Sell and execute distribution priorities and ensure package mix, shelf flow, and schematic recommendations reflect Red Bull standards and channel strategy.
Communicate and sell recommended pricing programs and suggested retail price guidance using tools, business insights, and customer context.
Drive permanent, high-quality merchandising solutions and evaluate ROI before recommending customized programs, display investments, or pay-for-space opportunities.
Manage Buying Group agreements, annual programming commitments, member incentives, and customer marketing deliverables.
Monitor member participation, execution compliance, performance gaps, and adoption of program standards; partner with Distributor Partners and Region teams to resolve issues.
Address compliance gaps by identifying root causes, aligning action plans, and improving execution consistency with IBC field leadership, Distributor Partners, and internal teams.
Support transitions between customer programs, including VIP, IBC, and other Buying Group structures, ensuring clear communication, managed timelines, and field-team understanding of requirements.
Manage customer investment, incentive funding, travel and entertainment (T&E), and program spending within assigned budgets while evaluating financial impact and ROI.
Analyze sales, distribution, share, promotional results, member participation, and execution data to identify priorities, risks, and growth opportunities.
Partner with Category Management, Finance, Distributor Partners, and internal account teams to evaluate program ROI and share learnings for future planning.
Pursue retailer scan data, basket analysis, member-level performance reporting, and other data sources that improve understanding of consumer behavior and Buying Group performance.
Provide insights that inform promotion, pricing, distribution, merchandising, and member activation decisions.
Conduct regular business reviews with internal and external stakeholders to evaluate performance, communicate priorities, review competition, and align on opportunities.
Establish and maintain a Buying Group wiring model covering communication across customer leadership, member influencers, Distributor Partner leadership, Region teams, and internal Red Bull stakeholders.
Share Red Bull marketing, brand, category, and shopper insights to communicate its value proposition and differences versus competitors.
Resolve execution barriers, member questions, incentive discrepancies, and program concerns through cross-functional collaboration.
Keep Distributor Partners, DPMs, Region teams, and internal stakeholders informed about programs, priorities, timelines, and execution expectations.
Create and maintain business review templates, execution trackers, program summaries, and customer-facing materials.
Engage routinely with Distributor Partners to reinforce execution priorities and maintain communication for assigned programs.
Support Distributor Partner initiatives tied to IBC and other Buying Group priorities, providing field teams with program direction, customer context, and execution tools.
Collaborate with Category Management, Finance, Legal, Channel Strategy, Customer Marketing, and Sales on program development, agreement execution, and performance tracking.